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Editor's Note

Keeping Private Practice Alive

September/October 2013
If we wish to stay professionally alive, it’s time we recognize that the idea that we must choose between being dedicated clinicians and being smart business people is a false one.
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Shopping For Therapy

Yesterday’s Patients Are Today’s Educated Consumers

September/October 2013
The expectation of a full caseload of clients who don’t question the length or expense of treatment belongs to a former age. Like it or not, therapists who wish to stay in business need to understand the educated mental health consumers of today.
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In Consultation

The Latest Advances in Marketing Your Practice: The SoLoMo Revolution

May/June 2012
The SoLoMo revolution is transforming the way therapists can generate client referrals on the Internet.

Allying with the Internet

The Best Clinical Resources on the Web

September/October 2010
A guide to the wealth of websites and message boards that can be useful to clients and therapists alike.

The New Technologies of Change

21st Century Tools are Transforming Therapeutic Practice

September/October 2010
Advances in technology are challenging the idea that therapy must revolve around the traditional, face-to-face clinical encounter.

Extending The Conversation

How to Use Social Media to Enhance Your Practice

September/October 2010
When it comes to the business of therapeutic practice, most practitioners have a lot to learn about how to use the new social media effectively.

Pink-Spoon Marketing

A model for the therapy practice of the future

March/April 2009
The old face-to-face service model for our practices is no longer in sync with social and cultural shifts. It's time to refocus on how to serve our clients better while we ensure our own economic survival.

Secrets of an Effective Website

March/April 2009
An effective website is the key to generating referrals. Here's everything you need to know about not only increasing traffic to your site, but also converting those visitors into clients.

Who Are You?

3 ways to define your niche and clarify your practice

July/August 2007
Many of us aren't terribly skilled at explaining our life's work to others. Defining your niche can be a very helpful first step to finding new clients.

Harnessing the Winds of Change

It's the perfect time to reinvent your private practice

July/August 2007
Although business as usual may no longer be an option for therapists, the adjustments required to stay afloat could prove to be incredibly generative, not just for individual practices, but for the profession.
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