VIDEO: Talk Like a Therapist—Even from the Podium
Lynn Grodzki on Attracting New Clients by Being Ourselves
At first glance, talking to clients in our offices and giving presentations to the general public seem like they require us to take on very different roles. In the consulting room, we’re therapists—challenging, asking questions, and encouraging clients to seek out answers for themselves. On stage, we’re experts dispensing information to a receptive audience.
The problem with this role switch, according to Crisis-Proof Your Practice author Lynn Grodzki, is that giving talks as an expert isn’t a very good way to get clients. Instead, we should stay in the therapist role on stage, leaving audience members with more questions than they arrived with by the time the talk is over.
Watch this clip to hear her explain why sticking to the therapist role during talks gives audience members a reason to follow up and schedule sessions.