Contributed by Casey Truffo
VIDEO: Why Clients Will Pay More For An Intensive Session
Casey Truffo On Structuring A Therapeutic IntensiveWith some clients, issues, or circumstances, an hour is not quite enough time to dig in. That’s why it’s great to have an “Intensive Option.” Think of... Read more
How to Make a Group Practice Work
The Challenge of Becoming the BossI’m finding myself unable to take on more clients due to a full schedule, but I still want to grow my practice and finances. Would starting a group practice... Read more
The Challenge of Becoming the Boss
How to Make a Group Practice WorkMaking a group practice work means taking on the challenge of becoming a boss. Read more
Move Beyond the Fee-for-Service Therapy Model by Offering Other Types of Psychotherapy Products Read more
Pink-Spoon Marketing
A Model for the Therapy Practice of the FutureThe old face-to-face service model for our practices is no longer in sync with social and cultural shifts. It's time to refocus on how to serve our clients... Read more
Beyond Technophobia
Even you can use the internet to grow your practiceThe internet can be a phenomenal tool for marketing all types of practices in every part of the country. Even Luddites are finding that internet marketing can... Read more
Casey Truffo
Casey Truffo, MFT, is the CEO and founder of the Therapist Leadership Institute and a marketing coach and owner of Be a Wealthy Therapist, where she offers free audios, articles, and tele-classes to help therapists market their private practices and enhance the lives, careers, and reputations. Her self-study course, available on the site, is Pink Spoon Marketing for Therapists.