With some clients, issues, or circumstances, an hour is not quite enough time to dig in. That’s why it’s great to have an “Intensive Option.” Think of the “Intensive Option” as a 3-hour mini-retreat providing focused attention on issues your clients are highly motivated to resolve. It’s the kind of experience clients increasingly want, and you can provide it at a one-time price that’s more than 3 times your hourly rate.
In this quick video, Casey Truffo explains exactly how to structure an intensive session so that it’s successful for both the client and the therapist. Learn the basics from Casey now.
Richard Simon, PhD, founded Psychotherapy Networker and served as the editor for more than 40 years. He received every major magazine industry honor, including the National Magazine Award. Rich passed away November 2020, and we honor his memory and contributions to the field every day.
Casey Truffo, MFT, is the CEO and founder of the Therapist Leadership Institute and a marketing coach and owner of Be a Wealthy Therapist, where she offers free audios, articles, and tele-classes to help therapists market their private practices and enhance the lives, careers, and reputations. Her self-study course, available on the site, is Pink Spoon Marketing for Therapists.