September/October 2013

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Editor's Note

Rich Simon

If we wish to stay professionally alive, it’s time we recognize that the idea that we must choose between being dedicated clinicians and being smart business people is a false one.

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Shopping For Therapy

Yesterday’s Patients Are Today’s Educated Consumers

Lynn Grodzki

The expectation of a full caseload of clients who don’t question the length or expense of treatment belongs to a former age. Like it or not, therapists who wish to stay in business need to understand the educated mental health consumers of today. Read More
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What's In A Brand?

What Campbell’s and Dr. Phil Know

Joe Bavonese

For therapists, traditional ways of getting the word out—an ad here, a few hints to colleagues there, even a fancy website—just won’t cut it anymore. In a world of information overload, having a brand that stands out is the only way to attract clients. Read More
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Closing The Deal With Clients

What We Can Learn from Salespeople

Robert Taibbi

What do you say to potential clients when they first call you or come in for a consultation? We may resist the idea, but in this initial phase, therapists face the same challenge as salespeople seeking to turn shoppers into satisfied customers. Read More

Extra Features

Three young boys

A Suicide Note In Crayon

Expecting the Unexpected at PS 48

Howard Honigsfeld

To work as a school social worker in the Bronx’s high-crime, low-income Hunt’s Point neighborhood is to become an expert at expecting the unexpected. Read More
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The Therapist’s Most Important Tool

Salvador Minuchin on What Today's Training Approaches Are Missing

Mary Sykes Wylie & Salvador Minuchin

Trainees today are buried beneath textbooks on theory, bombarded by lectures on current research, and taught to be experts in a variety of methods. But where and when do they learn who they are and how to use their own selves in therapy? Read More