September/October 2013
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The Selling of Psychotherapy
What Are the Rules in Today's Market
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Editor's Note
If we wish to stay professionally alive, it’s time we recognize that the idea that we must choose between being dedicated clinicians and being smart business people is a false one.
Shopping For Therapy
Yesterday’s Patients Are Today’s Educated Consumers
What's In A Brand?
What Campbell’s and Dr. Phil Know
Closing The Deal With Clients
What We Can Learn from Salespeople
Extra Features
The Therapist’s Most Important Tool
Salvador Minuchin on What Today's Training Approaches Are Missing
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How to Help Learning Stick for Clients
What Can Neuroscience Tell Us About Psychotherapy?
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