September/October 2013

The Selling of Psychotherapy

What Are the Rules in Today's Market

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Editor's Note

Rich Simon

If we wish to stay professionally alive, it’s time we recognize that the idea that we must choose... Read more

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Shopping For Therapy

Yesterday’s Patients Are Today’s Educated Consumers

The expectation of a full caseload of clients who don’t question the length or expense of treatment belongs to a former age. Like it or not, therapists who... Read more

What's In A Brand?

What Campbell’s and Dr. Phil Know

For therapists, traditional ways of getting the word out—an ad here, a few hints to colleagues there, even a fancy website—just won’t cut it anymore. In... Read more

Closing The Deal With Clients

What We Can Learn from Salespeople

What do you say to potential clients when they first call you or come in for a consultation? We may resist the idea, but in this initial phase, therapists face... Read more

Extra Features

A Suicide Note In Crayon

Expecting the Unexpected at PS 48

To work as a school social worker in the Bronx’s high-crime, low-income Hunt’s Point neighborhood is to become an expert at expecting the unexpected. Read more

The Therapist’s Most Important Tool

Salvador Minuchin on What Today's Training Approaches Are Missing

Trainees today are buried beneath textbooks on theory, bombarded by lectures on current research, and taught to be experts in a variety of methods. But where... Read more

How to Help Learning Stick for Clients

What Can Neuroscience Tell Us About Psychotherapy?

Talking on the Edge

Assessing the Risk of Suicide

Wearing Your Heart on Your Face

The Polyvagal Circuit in the Consulting Room

The Pathologizing of Everyday Life

When Did Sadness Become a Disease?

More More Time

Discovering the Endless Present