Topic - Business of Therapy

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We've gathered Psychotherapy Networkers most popular posts and arranged them here by topic.

Therapy From the Podcast Studio

Lori Gottlieb and Guy Winch discuss “Dear Therapists”

Ryan Howes

The therapists and writers have teamed up to produce a podcast that addresses a listener’s problem, provides specific advice, and then checks in to see whether or not it helped—all the while trying to work together as a team and provide a unified response.

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My Client Needs Help with Something That Isn’t My Specialty

Five Clinicians Weigh In

Psychotherapy Networker

Andrew has started showing symptoms of OCD. He’s struggled with anxiety for a while, but the pandemic seems to have been a tipping point for him. His therapist, who works in a rural area and doesn't specialize in treating OCD, doesn’t have many options for referrals and isn't sure how to help. Five clinicians share how they'd handle the situation.

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Turning Points in Our Therapy Careers

Becoming the Change We Want to See

Psychotherapy Networker

What is a turning point, exactly? And how do you know when you've reached one in your career as a therapist? Whether it's a devastating illness, or a few simple words spoken by a wise mentor, there's no denying that even small moments can radically shift the way we focus our work. Here, four therapists share stories of personal and career transformations, and the moment that began it all.

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VIDEO: What Keeps Clients Coming Back?

The Power of Transparency

Lynn Grodzki

What keeps clients coming back? Lynn Grodzki—psychotherapist, business coach, and author—encourages therapists to be proactive in helping clients understand what to expect from the therapy process. This might seem simple, but it requires clear communication at two critical junctures.

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The Gladwell Phenomenon

Therapists Say Fellow Clinicians Can Take a Page from Malcom Gladwell's Approach to Marketing

Lauren Dockett

By Lauren Dockett - Even if you’re not one of the millions who’ve cracked his books, read his articles, or listened to his talks, you’re still probably aware of Malcolm Gladwell as someone who’s carved out a distinctive cultural niche. Therapists say fellow clinicians interested in reaching a wide readership can take a page from Gladwell’s practice for understanding the marketplace for ideas.

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Is Podcasting the Next Frontier of Therapy Marketing?

The Three Things Successful Mental Health Podcasts Have in Common

Chris Lyford

By Chris Lyford - The last 15 years has witnessed the meteoric rise of podcasts as a new means of educating, entertaining, and marketing. But while the podcast may be over a decade old, it shows no sign of slowing down, and experts say there’s a piece of the pie for everyone.

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Adjusting to Therapy's Changing Landscape

Assessing Our Values in an Age of Therapeutic Quick Fixes

Jeffrey Kottler

By Jeffrey Kottler - Ultimately, there have been some huge seismic waves that have shaken our profession to its core, many of which present new challenges and a changing landscape that bears little resemblance to what may have once been expected.

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The Art of "Selling" Therapy

Six Steps for Winning Over New Clients

Robert Taibbi

By Robert Taibbi - However we may resist the idea, we’re in the therapy business, and the reality is that our initial contact with clients represents the same challenge faced by salespeople seeking to turn shoppers into satisfied customers. Our job isn’t to make people buy things they don’t need, but to assess people’s needs and show them the match with what they have to offer.

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Why Would Anybody Become a Therapist?

Reflecting on the Soul of Our Professional Identity

Barry L. Duncan

By Barry Duncan - It’s no secret that this is a tough time to be a therapist. In public agencies, we’re underpaid, overworked, and held to unattainable "productivity standards." So why would anybody choose to enter such a field? Recent findings reveal that therapists stay in the profession not because of material rewards, but because they value connecting deeply with clients and helping them to improve.

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When Money Comes Up in Therapy

Two Ways to Make Your Fee Policies Clear and Easy to Talk About

Lynne Stevens

By Lynne Stevens - Most therapists were never coached about how to reconcile the closeness of the therapeutic encounter with the fact that therapy is also a business. It has taken me years to understand that therapy is not separate from the exchange of money. I am in this profession because I care and have skills and knowledge that can help, and I also need to make a living.

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