Topic - Business of Therapy

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We've gathered Psychotherapy Networkers most popular posts and arranged them here by topic.

VIDEO: What Keeps Clients Coming Back?

The Power of Transparency

Lynn Grodzki

What keeps clients coming back? Lynn Grodzki—psychotherapist, business coach, and author—encourages therapists to be proactive in helping clients understand what to expect from the therapy process. This might seem simple, but it requires clear communication at two critical junctures.

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A Black Therapist in America

Speaking Out Against Learned Voicelessness

Ken Hardy

By Kenneth Hardy - My own clinical work has become centered on issues like the anatomy of racial rage, learned voicelessness, and an array of other invisible wounds of racial oppression. But after all these years, I still have my own untold stories.

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The Gladwell Phenomenon

Therapists Say Fellow Clinicians Can Take a Page from Malcom Gladwell's Approach to Marketing

Lauren Dockett

By Lauren Dockett - Even if you’re not one of the millions who’ve cracked his books, read his articles, or listened to his talks, you’re still probably aware of Malcolm Gladwell as someone who’s carved out a distinctive cultural niche. Therapists say fellow clinicians interested in reaching a wide readership can take a page from Gladwell’s practice for understanding the marketplace for ideas.

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Is Podcasting the Next Frontier of Therapy Marketing?

The Three Things Successful Mental Health Podcasts Have in Common

Chris Lyford

By Chris Lyford - The last 15 years has witnessed the meteoric rise of podcasts as a new means of educating, entertaining, and marketing. But while the podcast may be over a decade old, it shows no sign of slowing down, and experts say there’s a piece of the pie for everyone.

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Adjusting to Therapy's Changing Landscape

Assessing Our Values in an Age of Therapeutic Quick Fixes

Jeffrey Kottler

By Jeffrey Kottler - Ultimately, there have been some huge seismic waves that have shaken our profession to its core, many of which present new challenges and a changing landscape that bears little resemblance to what may have once been expected.

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The Art of "Selling" Therapy

Six Steps for Winning Over New Clients

Robert Taibbi

By Robert Taibbi - However we may resist the idea, we’re in the therapy business, and the reality is that our initial contact with clients represents the same challenge faced by salespeople seeking to turn shoppers into satisfied customers. Our job isn’t to make people buy things they don’t need, but to assess people’s needs and show them the match with what they have to offer.

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Why Would Anybody Become a Therapist?

Reflecting on the Soul of Our Professional Identity

Barry L. Duncan

By Barry Duncan - It’s no secret that this is a tough time to be a therapist. In public agencies, we’re underpaid, overworked, and held to unattainable "productivity standards." So why would anybody choose to enter such a field? Recent findings reveal that therapists stay in the profession not because of material rewards, but because they value connecting deeply with clients and helping them to improve.

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When Money Comes Up in Therapy

Two Ways to Make Your Fee Policies Clear and Easy to Talk About

Lynne Stevens

By Lynne Stevens - Most therapists were never coached about how to reconcile the closeness of the therapeutic encounter with the fact that therapy is also a business. It has taken me years to understand that therapy is not separate from the exchange of money. I am in this profession because I care and have skills and knowledge that can help, and I also need to make a living.

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Is Sport Psychology a New Clinical Direction For You?

An Opportunity to Expand Your Practice

Mitchell Greene

By Mitchell Greene - There are plenty of similarities between my clinical and sport psychology work. Like any group, however, athletes have their own lingo, culture, rituals, and lifestyle. Understanding the ins and outs of them can give you a leg up on establishing rapport, trust, and mutual understanding.

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Finding (and Marketing) Your Therapy Passion

3 Ways to Define Your Niche and Clarify Your Practice

Dick Anderson

By Dick Anderson - Defining your niche is an essential exercise for everyone, novice or experienced, who intends to market a product or service. Ironically, most of us haven't been encouraged to think through what makes us unique in our profession. Here are three suggestions to keep in mind when considering what's special about you and your services.

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