Simon Sinek reclines in a black leather chair around a small semicircle of mostly 20- and 30-somethings. āI have yet to give a speech or have a meeting where somebody doesnāt ask me the Millennial Question,ā he tells Tom Bilyeu, host of the online talk show Inside Quest. Millennials, referring to young adults born in 1984 and afterward, he clarifies, confound their older workplace associates, who arenāt sure how to help this tough-to-manage generation function better. Millennials, he continues, āare accused of being entitledāand narcissistic, self-interested, unfocused, lazy. But entitled is the big one. Theyāre saying, āWe want to work in a place with purpose; we want to make an impactāāwhatever that means.ā The camera pans around the room to nods, smiles, and a few chuckles from the audience. āāWe want free food,āā he continues, āāand bean bags.āā More laughs.
Sinek knows a thing or two about generating buzz. Since his bestseller Start with Why: How Great Leaders Inspire Everyone to Take Action hit bookshelves in 2009, followed shortly by a TED talk on the same subjectācurrently with more than 5.7 million views on YouTubeāthe 43-year-old motivational speaker and marketing consultant has spent the past eight years tapping into the publicās curiosity about what makes a great leader, a great workplace, and a well-rounded, happy life. And heās struck gold. Since Start with Why, heās authored two other bestsellers, several online courses, and even a childrenās book, Better Together: The Little Book of Inspiration.
Few of Sinekās endeavors have stirred up so much debate this quickly. A recording of the interview from Inside Quest made its way onto YouTube late last year and quickly went viral. Currently with more than 5.7 million views, itās already matched Sinekās acclaimed TED talk in popularity.
Sinekās interview may have started with laughs, but the next 16 minutes are serious and impassioned. āMillennials are suffering, and itās our fault,ā he says. The audience and interviewer fall silent. Young adults are facing a mental health crisis of mammoth proportions, including a sharp uptick in suicide rates, school dropout rates, drug overdoses, and reports of depression, he warns. Research studies corroborate some of Sinekās claims but not others. According to the American Foundation for Suicide Prevention, the suicide rate rose incrementally but consistently between 2010 and 2015 for those between ages 20 and 34, from 13.9 to 15.5 suicides per 100,000 individuals. But when it comes to education, a higher percentage of todayās young adults are completing a bachelorās degree than their predecessors, according to a March 2014 survey from Pew Research Center. Most studies find Millennials no more prone to illicit drug use than their older peers; however, in depression statistics, Millennials are leading the pack. A January 2017 Forbes piece by Sarah Landrum reported nearly 20 percent of Millennials say theyāre depressed, compared to 16 percent of Boomers and Generation Xers.
There are four reasons for negative trends, Sinek argues: failed parenting strategies (āthey were told they could have anything they want in life, just because they want itā), the addictiveness of technology and its effects on relationships (ātheyāre growing up in a Facebook/Instagram world . . . and deep, meaningful relationships arenāt there because theyāre not practicing the required skill setā), impatience (ātheyāre used to instant gratification. . . . You want to watch a TV show? Binge!ā), and workplaces that donāt cultivate qualities like cooperativeness, confidence, and patience (āwe put them in corporate environments that care more about numbers than they do about the kidsā).
While Sinekās reflection criticizes Millennial behavior, itās also compassionate toward these āwonderful, fantastic, idealistic, hardworking, smartā individuals who he says were simply dealt a bad hand. āThe worst part about this is they think itās them. They blame themselves. Iām here to tell them itās not them,ā Sinek says, shaking his head emphatically. āItās the total lack of leadership in our world today.ā The older generations, he continues, now have a duty to help this younger one ābuild their confidence, learn patience, learn the social skills,ā and find a better life balance. āQuite frankly,ā he adds, āitās the right thing to do.ā Audience members nod in approval.
But Sinekās argument isnāt without its detractors, many of whom accuse him of generalizing and Millennial-bashing. In Benjamin Hardyās January 30 article in Inc., fellow motivational speaker Richie Norton slams what he calls Sinekās āMillennial Myth.ā Millennials, Norton says, āare skilled with technology, determined, diverse, and more educated than any previous generation,ā and according to an August Economist piece he cites, will often do as theyāre told by managers, even when they donāt agree with them. Also in January, Cracked writer Mark Hillās article, āThis Millennial Rant Deserves a Trophy for Being Most Wrong,ā accused Sinek of peddling pop psychology and ignoring the real causes of Millennial suffering, including rising healthcare, housing, and education costs. āMillennials arenāt stressed out because their Facebook posts arenāt getting enough likes,ā he writes. āTheyāre stressed out because the economy is shaky and societyās reaction is āStop texting so much and learn to love life, you self-centered kids!āā In response, Sinek told The Daily Mail in February that only āa very small minorityā of Millennials had accused him of vilifying them. āIf anything,ā he explains, āI was coming to their defense.ā
Of course, the notion that older generations view younger ones with a degree of confusion or contempt isnāt anything new. In the 1970s, writer Tom Wolfe and historian Christopher Lasch popularized the term āthe Me Generationā in describing the younger Boomers. And even as far back as 1904, the American Psychological Associationās first president, Granville Stanley Hall, warned of a schism in the behavioral trajectories of adults and adolescents at the time. In his The Psychology of Adolescence, he wrote of a younger generation that displayed āa lessening sense for duty and discipline.ā So does Sinekās argument convey anything novel about Millennials per se? And is this young generation really on the brink of crisis?
āNothing Sinek said felt foreign to me,ā remarks Alexandra Solomon, a clinical psychologist and professor at Northwestern University, who says the video has made the rounds at her office. Working frequently with young adults dealing with relationship issues, Solomon agrees that Millennialsā desire for instant gratification can be problematic, and adds that they seem to find it much harder to tolerate uncertainty. āDoing seems much more important than just being for this generation,ā she says. āMost of the Millennials I treat are stuck on a hamster wheel of needing to achieve in order to feel worth.ā
Like Sinek, Solomon believes technology such as social media and dating appsāextremely convenient and addictive, she emphasizesāhave contributed to the decline of meaningful relationships. She says many of her clients express frustration and exhaustion in their repeated, prolonged attempts to connect through a medium that doesnāt promote much human-to-human connection. Even when they do choose to meet in person, many of her 20-something clients scoff at the notion of sitting down for a full meal with a date, claiming just getting a quick drink will allow them to effectively evaluate a potential partner. āMillennials,ā she explains, āoften feel like their first judgment is the most accurate,ā again noting the tendency toward instant gratification and impatience.
Solomon says that creating a space where Millennials can meditate on their perception of themselves is at the heart of her therapy work. More than others, āMillennials are flooded with messages from digital communication,ā she explains. To start, she helps overwhelmed clients explore their relationship with the very devices flooding them. āWhat is your phone to you?ā she asks. āWhat ways do you use your phone, and how often? What comes up for you, and what do you learn when you use it less?ā Exercises like these, she says, āallow clients to finally hear themselvesā in spite of the messages bombarding them, and recognize when they need to supplant digital relationships with real ones. āThey learn to have patience for things like attraction to unfold,ā she adds. āI tell them they may need an entire entrĆ©eāor fourāto know whether the person in front of them is someone special.ā
Eric Owens, a clinical psychologist and professor at Westchester University, agrees that technology is disproportionately hurting Millennials. āWhen your brain is still developing and your ego is still developing, and you see everyone else in a perfect world where theyāre smiling and happy, and you donāt feel that way, it hurts.ā But Owens adds that on the whole, the Millennials he works with arenāt unhappy or more entitled than previous generations. Nor are they on the verge of crisis. āThese are characterizations,ā he says. āFor instance, much of what we interpret as bullheadedness or self-centeredness may actually just be Millennials focusing on their own goals.ā
However, Owens says thereās some merit to the notion that helicopter parents have made it difficult for Millennials to transition easily to workplaces with older colleagues, suffering from what he calls āa disconnect between drive and the autonomy to make it work.ā In these cases, he finds reality checking to be an effective intervention. āIf a client gets passed over for a job or does poorly on a test and feels they deserved better, weāre going to talk about why they feel that way,ā he says. āWeāre going to see if their expectations are realistic, and if they are, whatās keeping them from reaching their goals. Thatās a big part of the therapy process, whether weāre talking about work, romance, or family.ā
According to psychotherapist Ron Taffel, author of Breaking Through to Teens: Psychotherapy for the New Adolescence, parents of Millennials lavished their children with praise, cultivating a sense of entitlement that he says some older generations can find āmaddening.ā But this praise, he adds, went hand in hand with an understandable, unrelenting push for them to succeed in school and extracurriculars. āThese parents, scared about the increasing competitiveness of life, demanded way more from their kidsā futures than many previous generations,ā he says. āThe rĆ©sumĆ©-building began at a very early stage of development.ā Taffel adds that while entitlement often carries a pejorative association, Millennials have a keen sense of social justice precisely because they were so highly praised, and because emotional intelligence and social justice are now emphasized in school. āThese kids want to be spoken to respectfully,ā he asserts. āThey want to be treated fairly. They want to be paid well and take sick days when they need them. And theyāre very motivated.ā In contrast to Sinekās view, he says, āIāve rarely seen Millennials who, despite their vulnerability to disappointment, thought they didnāt have to work for something. Weāve just made them more open and able to articulate how their emotional world works.ā
For therapists who are Millennials themselves, Sinekās interview hits especially close to home. āNever before in history have we seen this level of visibility at such a pivotal point in young peopleās identity development,ā says Katherine Schafler, a 35 year-old clinical psychologist based in New York whose client base is mainly Millennials. āForty years ago you might have gone to your high school reunion and done some self-aggrandizing, but you were showing off a highlight reel of the past decade. Now young adults have to explain what theyāve accomplished this week to a large network of people.ā
Schafler, however, is quick to add that technology isnāt to blame for social disconnection, as Sinek claims. Rather, she argues, social media is just a different medium for relationship. āThink about when the radio was first invented,ā she explains. āFamilies would gather around and listen, but they werenāt necessarily talking to each other. Quality time is about choosing to spend time with someone in whatever form and having a mutual understanding about what kind of interaction will take place.ā Nonetheless, therapists need to help clients ātake their emotional temperatureā when using social media, Schafler says, so they can assess whether theyāre really connecting with others.
The same self-reflection needs to be cultivated when it comes to reining in workplace aspirations, Schafler adds, referring to Sinekās last two points. āMillennials often compare their beginning to someone elseās middle or end, stacking the deck against themselves emotionally,ā she says. But the solution isnāt just a matter of telling them they shouldnāt compare themselves to other people. āMy clients donāt really want a pep talk,ā she continues. āThey just want someone to be present who genuinely appreciates that theyāre trying very hard to do something, and someone who can ask them questions they might not think to ask themselves: āWhy are you doing this work? Whatās so important about this to you? Whatās going to happen when you get what you want? Whatās going to happen if you donāt? Whatās going to happen to the people who love you? To the people you love?āā
In short, Schafler says that while therapists may not have a Millennial crisis on their handsānot an irreversible one, anywayāthe young adults she hears from need compassion and guidance. āThese people are so young,ā she says, āand theyāre having to pick an identity so early in a decade that should be used to explore yourself. Itās sad to watch someone whoās 25 discover a passion but abandon it out of preemptive embarrassment over what other people may say or think. Each of us has a role to play in dismantling the myth of perfection.ā
On January 4, after months of pushback as well as praise in response to his Inside Quest interview, a new video surfaced on Sinekās YouTube channel. Viewers had wanted to know why his simple answer to the Millennial Question resonated so deeply with that generation. After all, how could a Gen-X, marketing consultant say with such authority that an entire generation different from his own needs help developing life skills? He didnāt conduct any research studies, no formal polls. But Sinek had traveled across the country, he recounts, meeting face to face with high schoolers, college students, and recent graduates where they lived and worked. He asked for their stories and found the answer came from them: theyāre the ones calling for help. But Sinek emphasizes that this doesnāt let Millennials off the hookātheyāll still have to do the heavy lifting to learn how to build relationships and overcome challenges. āBut,ā he continues, āthe way we treat them, the way we think about them, and the way we label them needs us to have a little more empathy.ā
Chris Lyford
Chris Lyford is the Senior Editor at Psychotherapy Networker. Previously, he was assistant director and editor of the The Atlantic Post, where he wrote and edited news pieces on the Middle East and Africa. He also formerly worked at The Washington Post, where he wrote local feature pieces for the Metro, Sports, and Style sections. Contact: clyford@psychnetworker.org.