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New Opportunities in Today's Mental Health Marketplace

What will the practice of psychotherapy look like in five, ten, fifteen years? More to the point, how can therapists best position themselves to have the kind of career they want and make a good living doing it? This Webcast series brings together some of the field’s leading innovators and business-minded visionaries to examine the range of issues and career possibilities therapists should consider today while charting their course for the future.

Join Lynn Grodzki, Joe Bavonese, Casey Truffo, Nicholas Cummings, Jeff Auerbach, and DeeAnna Nagel.

You'll learn:
  • Alternatives to the traditional private practice model that better fit the new mental health marketplace.
  • How mental health consumers of today differ from the "patients" of past decades.
  • New career paths that draw on therapeutic skills you already possess.
  • How technology is opening up new possibilities for therapeutic practice.
  • Marketing and business skills that 21st century practitioners will need to succeed personally and professionally.

6 Leading Experts! 6 Information-Packed Sessions!

Session 1

The Future of Private Practice

Lynn Grodzki

Lynn Grodzki, L.C.S.W., M.C.C.

Update your vision of how to build and maintain a successful 21st century practice by:

  • Understanding the changing needs and habits of today’s mental health consumer.
  • Confronting your own inner obstacles to developing a more entrepreneurial mindset.
  • Learning a 4-step model for strategic business planning focused on the 4 R’s: Review, Recommit, Rebrand, and Reinvest.
  • Honing a business “mantra” to give discipline and persistence to your practice development plan.
  • Choosing a therapeutic “track” and a niche that fit your skills, outlook, and the practice opportunities in your community.

Session 2

Branding Your Practice

Joe Bavonese

Joe Bavonese, Ph.D.

Explore how the internet and social media can enable you to attract more clients and achieve more business success by:

  • Developing your Unique Service Proposition and recognizing the importance of meaning, story, and emotion in getting your message out to the world.
  • Getting beyond the fear of specializing to choose a niche that reflects your expertise and passion.
  • Promoting your brand by learning the basic principles of internet marketing to generate referrals and establish an effective online presence.
  • Mastering the art of the Elevator Speech that defines your distinctive service.
  • Learning a 4-step approach for quickly focusing consumers’ attention on your brand.

Session 3

Creating Multiple Streams of Income

Casey Truffo

Casey Truffo, M.F.T.

Expand your vision of how to increase your income and deliver your therapeutic services by:

  • Learning how to leverage your time and energy by distinguishing between having a job and running a business.
  • Developing information products that draw on your expertise working with specialized treatment populations.
  • Understanding the principles of “pink spoon” marketing.
  • Expanding your practice model to include new approaches and formats, like conducting retreats and intensives.
  • Becoming a practice manager or developing a concierge practice.

Session 4

Integrated Behaviorial Healthcare and You

Nicholas Cummings

Nicholas Cummings, Ph.D.

Get an overview of the professional and economic factors shaping the future of private practice and the new career opportunities emerging for therapists by:

  • Reviewing the historical relationship between psychotherapy and the larger healthcare system.
  • Examining the current trends shaping the direction of managed care and the economic prospects for private practitioners in the future.
  • Exploring how the crisis in healthcare today is creating new roles for psychotherapists within the medical system.
  • Describing the knowledge base and other skills that professionals trained in the growing field of behavioral healthcare will need to succeed in a medical practice setting.
  • Looking at how to best position yourself to maximize your earning potential within the healthcare system of tomorrow.

Session 5

Coaching for Mental Health Professionals

Jeff Auerbach

Jeff Auerbach, Ph.D.

Explore what the emerging professional specialty of coaching may have to offer you by:

  • Learning how to distinguish coaching from psychotherapy.
  • Looking at the opportunities and career prospects in the various types of coaching: Executive coaching, wellness coaching, and personal coaching, among others.
  • Finding out what additional skills and knowledge you need to become an effective coach.
  • Examining the characteristics of therapists who’ve been most successful in transitioning to coaching.
  • Surveying the best approaches to finding coaching clients and marketing coaching services.

Session 6

Therapy's Digital Future

DeeAnna Nagel

DeeAnna Nagel, L.P.C.

Survey the rapidly growing range of technology-delivered alternatives to face-to-face therapy and what they might mean for your professional future by:

  • Learning about the differences among email, chat, audio, video, and virtual reality as platforms for the therapeutic encounter.
  • Examining the Disinhibition Effect and how it can shape online therapy.
  • Exploring the ethical and legal issues that must be considered when offering online therapy.
  • Defining the distinctive therapeutic challenges faced by online therapists, and the additional skills and training they may require.
  • Discussing how to integrate an online practice into a more traditional practice model and how to maximize the possibilities for increased income.
Streaming-video webcasts available on-demand 24/7.
Watch sessions again and again for a full year after purchase.
Download MP3s of every session. They're yours to keep forever.
Downloadable transcripts so you can take notes or review at any time.

How You Ever Wondered?

What's Really Going On?
  • How to build and maintain a successful therapy practice in today's volatile medical marketplace?
  • About the role that the internet and social media can effectively play in your practice?
  • How to offer your services and products in a way that is more financially lucrative?
  • What the current state of the professional world and the economy means for your business?
  • What the differences are between being a therapist and a coach, and whether coaching is the right path for you?
  • Whether offering therapy via online venues is effective, ethical, or even possible?

We Bring You Freewheeling Conversations,
Probing Questions, Invaluable Answers.

Watch a preview of this series:

Here's What People Say:

This is exactly the kind of general enrichment that should be made available
to therapists in the field.

Caryn L.

I love it when I watch a webcast and I feel challenged in my work. Change is embraceable.

Jacqueline S.

Thank you for presenting webcasts with content that is vital in our profession, and wit attitude that is most respectful.  How refreshing!

Lisa B.

The Mental Health Marketplace Changes Constantly
Position Yourself Now To Grow With It

Lynn Grodzki, L.C.S.W., M.C.C., a psychotherapist and master certified coach, is the author of Building Your Ideal Private Practice and Crisis-Proof Your Practice: How to Survive and Thrive in an Uncertain Economy.

Joe Bavonese, Ph.D., is a licensed psychologist and co-director of the Relationship Institute. The cofounder of Uncommon Practices, a business-training organization for therapists, he’s presented extensively on internet marketing at numerous conferences.

Casey Truffo, M.F.T., is the founder of the International Therapist Leadership Institute, and the author of Be a Wealthy Therapist and How to Build Your Full and Rewarding Private Practice.

Nicholas Cummings, Ph.D., is a distinguished professor emeritus of clinical psychology at the University of Nevada, Reno, and president of the Cummings Foundation for Behavioral Health.

Jeff Auerbach, Ph.D., is President of the College of Executive Coaching, founder of the Peak Performing Leader Certification Program, and author of the book Personal and Executive Coaching: The Complete Guide for Mental Health Professionals.

DeeAnna Nagel, L.P.C., a psychotherapist and consultant, is the co-founder of the Online Therapy Institute and the author of Online Therapy: A Practical Guide.

Risk-Free Guarantee

rich simon-105We invite you to register without any risk. Unless you're completely satisfied, we'll refund your money. Just let us know within 30 days. We're that confident that you'll find this learning experience to be all that's promised and more than you expected.