What We Can Learn from Salespeople
What do you say to potential clients when they first call you or come in for a consultation? We may resist the idea, but in this initial phase, therapists face the same challenge as salespeople seeking to turn shoppers into satisfied customers.
The Doctor Is In. . . Your Phone
Creatures of Habit: Understanding the automatic loops that shape our lives
A surprise bestseller shows us the crucial roles that even minor habits can play in individual and group behavior.
From Therapist to Executive Coach
A therapist from a working-class background finds himself on a surprising mid-career journey into the belly of 21st-century capitalism as an executive coach.
Psychotherapy's Declining Market Share
The Art of the First Session: Getting It Right From the Start
You never get a second chance to have a first session, so make the most of it.
The Latest Advances in Marketing Your Practice: The SoLoMo Revolution
The SoLoMo revolution is transforming the way therapists can generate client referrals on the Internet.
It’s Certainly Not Money or Fame!
A close-up look at a 20-year, multinational study that captures the heart of therapists’ aspirations---and perhaps the soul of our professional identity.
21st Century Tools are Transforming Therapeutic Practice
Advances in technology are challenging the idea that therapy must revolve around the traditional, face-to-face clinical encounter.
How to Use Social Media to Enhance Your Practice
When it comes to the business of therapeutic practice, most practitioners have a lot to learn about how to use the new social media effectively.
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