September/October 2013

Editor's Note

Keeping Private Practice Alive

September/October 2013
If we wish to stay professionally alive, it’s time we recognize that the idea that we must choose between being dedicated clinicians and being smart business people is a false one.
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Shopping For Therapy

Yesterday’s Patients Are Today’s Educated Consumers

September/October 2013
The expectation of a full caseload of clients who don’t question the length or expense of treatment belongs to a former age. Like it or not, therapists who wish to stay in business need to understand the educated mental health consumers of today.
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What's In A Brand?

What Campbell’s and Dr. Phil Know

September/October 2013
For therapists, traditional ways of getting the word out—an ad here, a few hints to colleagues there, even a fancy website—just won’t cut it anymore. In a world of information overload, having a brand that stands out is the only way to attract clients.

Closing The Deal With Clients

What We Can Learn from Salespeople

September/October 2013
What do you say to potential clients when they first call you or come in for a consultation? We may resist the idea, but in this initial phase, therapists face the same challenge as salespeople seeking to turn shoppers into satisfied customers.

A Suicide Note In Crayon

Expecting the Unexpected at PS 48

September/October 2013
To work as a school social worker in the Bronx’s high-crime, low-income Hunt’s Point neighborhood is to become an expert at expecting the unexpected.

The Therapist’s Most Important Tool

Salvador Minuchin on What Today's Training Approaches Are Missing

September/October 2013
Trainees today are buried beneath textbooks on theory, bombarded by lectures on current research, and taught to be experts in a variety of methods. But where and when do they learn who they are and how to use their own selves in therapy?

Clinician's Digest

How to Help Learning Stick for Clients * What Can Neuroscience Tell Us About Psychotherapy?

September/October 2013

In Consultation

Talking on the Edge: Assessing the Risk of Suicide

September/October 2013
Most clinicians already know the basic questions to ask about a client’s suicidality, but it’s important to go beyond a rote assessment to get a fuller picture of suicide risk.

Case Study

Evoking the Inner Artist: How to Replace Pathology with Creativity

September/October 2013
When clients feel blocked, therapists can help them tap their inner artist and view feelings of vulnerability, doubt, and fear as part of a creative, problem-solving process.

Point Of View

Wearing Your Heart on Your Face: The Polyvagal Circuit in the Consulting Room

September/October 2013
Psychophysiologist Stephen Porges’s research on the polyvagal nervous system provides insight into the evolutionary roots of trauma and anxiety, and how therapists can effectively convey safety to clients.

Bookmarks

The Pathologizing of Everyday Life: When Did Sadness Become a Disease?

September/October 2013

The increasingly blurry distinction between normal and abnormal not only makes us easy targets for Big Pharma’s advertising, but also distracts us from the larger social and economic forces that shape our lives.

Family Matters

More More Time: Discovering the Endless Present

September/October 2013
A new retiree discovers the elusive secret of the endless present.
September/October 2013
The Selling of Psychotherapy
What Are the Rules in Today's Market