Point of View

Point of View

How Private Practice Can Survive COVID-19

By Ryan Howes

July/August 2020

Uhhh . . . what just happened to psychotherapy?

And what happens to psychotherapy practice from here? Do we continue to work across screens? Is Zoom fatigue our next source of therapist burnout? Should we keep our lease and see clients in the office, but maybe install plexiglass between us? Remember when our ethical questions dealt with whether or not to hug clients? Can you believe we’re now questioning sitting in the same room?

Psychotherapy as a profession isn’t known for rapid innovation, but due to current events, we’ve suddenly moved from a system that hasn’t changed much since the 1990s to the technocentric reality of teletherapy in a couple of months. We changed out of necessity, but what will a therapist’s practice look like going forward? Will it be the same as it was before COVID-19? Not likely!

Lynn Grodzki has spent much of her career helping therapists find their brand and niche while building a viable business model. As a psychotherapist, coach, popular speaker, and author of six books, including Building Your Ideal Private Practice, she’s thought about the future of therapy for most of her career. For the practicing clinician in the midst of career-altering transitions, her insight is needed now more than ever.

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Ryan Howes: I just signed a lease on a new…

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1 Comment

Sunday, August 23, 2020 11:20:56 AM | posted by Yeshim Oz
Thank you for this wonderful and timely interview. I appreciated the discussion on what "persuasion" is and agree with the statement that "Persuasion is about helping them understand the larger context and the expertise you can offer". For that to happen though, I would add, therapists must be truly self-confident; have the capacity to contain their own anxiety, as well as their clients's and, have an unbreakable conviction in the process of psychotherapy. Being comfortable with using online platforms alone is not enough, although it is very helpful. I believe those who are able to retain their clientele have those characteristics in common. I also appreciated the tips about the 'small business" aspects of our professional work, which is often neglected by clinicians. Thanks again.