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Is Now Really Better? Lessons from traditional societies

May/June 2013


The World until Yesterday: What Can We Learn from Traditional Societies?
By Jared Diamond
Viking. 499 pp.
ISBN: 9780670024810
Purchase this book on Amazon 

“NOW IS BETTER.” The bold logo, emblazoned on a stylish tote bag, caught my eye recently at a favorite museum shop. The tote cleverly served as both self-help logo and advertisement for the contemporary art exhibition I’d just viewed. The high-concept show had centered on the psychology of human happiness, and this was one of its chief precepts. But as appealing as the slogan was at first sight, upon further reflection, it seemed insufferably smug.

I’d just read the multidisciplinary scientist and bestselling author Jared Diamond’s provocative new book, The World until Yesterday: What Can We Learn from Traditional Societies? and one of his first lessons is that we don’t all live in the same “now”—or even necessarily share the same psychological assumptions or expectations. Indeed, he writes, “Psychologists base most of their generalizations about human nature on studies of our own narrow and atypical slice of human diversity.” As a result, he continues, “Most of our understanding of human psychology is based on subjects who may be described by the acronym WEIRD: from Western, educated, industrialized, rich, and democratic…

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