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Can Therapists Succeed As Coaches?

Jeff Auerbach On Emerging Coaching Opportunities For Therapists

Similar techniques with different client objectives–that’s how Jeff Auerbach, recognized expert on coaching as a career for mental health professionals, sees the difference between therapists and coaches.

And Jeff wants psychotherapists to know how the new integrated health model is creating coaching opportunities that therapists are ideally suited for. Wellness coaching and personal coaching are just a few options that make use of the skills already refined by psychotherapists in their clinical work. In next week’s session of our series on private practice, Jeff maps out the new landscape and how to navigate it.

In this quick clip from that conversation, Jeff zeroes in on the single biggest difference between the two disciplines. Just click on the frame below to watch and listen.

Join My Conversation With Jeff Auerbach, Next Tuesday, July 2nd At 1 pm.
You’ll get a complete picture of the coaching opportunities that are emerging in the new integrated health care market, and you’ll learn which opportunities make the best use of psychotherapists’ highly developed skills. The session is part of our all-new webcast series that’s filled with valuable, actionable information:

Expand Your Practice:
New Opportunities in Today’s Mental Health Marketplace.

Sign up now

Jeff Auerbach joins Joe Bavonese, Lynn Grodzki, Casey Truffo, Nick Cummings, and DeeAnna Nagel to help you master and make the most of the new realities of the mental health marketplace.

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5 Responses to Can Therapists Succeed As Coaches?

  1. enzukent says:

    I am a therapist with 30+ years of experience, and I am now in a situation where I am expected to do coaching. Consequently I am very interested in this topic. However, I am not available July 2 @ 1PM. When else can I view this discussion?

  2. There is a group called the Association for Integrative Coach Therapist Professionals that started in the UK and is now international that is exploring the relationships between therapy and coaching and whether there are ways to ethically combine types of therapy and coaching.

    Probably almost everyone agrees that it wouldn’t be ethical or helpful to continue coaching or therapy and simply change the label from one to the other. Despite many overlaps, there are some differences in practice, in expectations and, at least in some countries like the US, in legal and ethical boundaries.

    However, since human beings are complex and don’t always come with either purely goal-related or healing-related issues, I think it is worth exploring how one might bring the best of both worlds to our clients. For those who are interested and on linkedin you can search for the group called AICTP.

  3. As a Holistic Psychotherapist who specializes in using Advanced Integrative Therapy (AIT), somatic therapeutic breathing to help cleanse trauma and stress, I have blended this with Spiritual Coaching as a mind, body, and spiritual healing practice. Depending on my client’s needs I will put on my clinician or coaches hat. I definitely welcome your very helpful webinars!

    I’m also a Certified Clinical Supervisor who is starting a therapeutic, Holistic Peer Supervision Group in Rockville, MD this September. If any Licensed Counselors are interested please contact me at or (240) 426-8344.



  4. D. J. Wright says:

    I went to school to train as a clinical social worker. Sorry I so not agree with him. We are in an age where the society is creating new labels for same/similar tasks with less training. We are in a period of over certification which in real time mean a fast class with not real mentoring or supervision. .

    Seems to me he is saying. You deal with the diagnosed and we deal with so called “normal”. I did my research on coaching and we all have to coach at times. Technique. I would love to hear the down side of what is going on in the coaching field. I love Tony Robins the worlds number one coach but even he has a few clients who didn’t fair so well. Princess

  5. Lisa Prokay, MA, LPCC says:

    Have a problem with people giving themselves titles without the proper education and experience to back them up. I have worked hard to earn my credentials. I always treat my clients according to their individual needs. If a more direct, “coaching” approach is necessary, I provide it. Messing with the human Psyche is no joke and is not about getting rich!

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