Topic - Business of Therapy

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We've gathered Psychotherapy Networkers most popular posts and arranged them here by topic.

Marketing Your Therapy Practice to Grow Income and Clientele

Boosting Your Business with the "Pink-Spoon" Method

Casey Truffo

The way we automatically think of building and maintaining a therapy practice may no longer be an economically viable way of sustaining ourselves. Today, those seeking psychological help today don't think of themselves as patients, or even clients, as much as they consider themselves consumers or customers. They want to be served what they want, on their terms. They're less interested in an intense, open-ended relationship with a highly trained stranger than with a practical, appealing, and reasonably priced product, one that'll provide some short-term relief and maybe a little long-term wisdom.

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Proven Strategies for Branding Your Therapy Practice

Concrete Steps for Growing and Managing Finances and Clients

Joe Bavonese

For therapists, traditional ways of getting the word out---a discrete ad here, a few hints to colleagues there, even a fancy website---just won’t cut it anymore. In a sound-bite-saturated world of information overload, having a brand that stands out is the only way to attract potential clients.

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Using Therapy Skills to Make Business More Insightful and Humane

A Therapist-Turned-Executive Coach on How to Repair Toxic Work Environments

Rob Pasick

For most of my life, the world of business seemed off-limits to me. But eventually, I began to think about how I might work with corporations and business leaders to make work settings more humane and bring more balance to the lives of the decision-makers who shaped the work environments in which most people earned their livings. Eventually, I decided to switch my focus from doing individual and family therapy to consulting to business leaders on how to be more self-aware and compassionate. Here's what I found out in the process.

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VIDEO: Four Steps To Get Potential Clients To Contact You Now

Joe Bavonese on how to make your website a magnet for new clients

Joe Bavonese

What if you could immediately to make your website more compelling and more effective in helping potential clients connect with you? Joe Bavonese, marketing communications expert, the first thing prospective clients want to know when they visit your website is "Can you help me with my problem?" Check out this quick video, where Joe shares a simple 4-step formula that answers that all-important first question right away, and gives people additional concrete reasons to contact you now.

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VIDEO: The Rewards of More Direct Contact with Potential Clients

Lynn Grodzki On An Opportunity Presented From Tough Times

Lynn Grodzki

In this quick clip, Lynn Grodski invites us to think entrepreneurially about how to make the most of just one of the new opportunities she sees in today’s rapidly changing mental health marketplace.

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VIDEO: Why Clients Will Pay More For An Intensive Session

Casey Truffo On Structuring A Therapeutic Intensive

Casey Truffo

With some clients, issues, or circumstances, an hour is not quite enough time to dig in. That’s why it’s great to have an “Intensive Option.” Think of the “Intensive Option” as a 3-hour mini-retreat providing focused attention on issues your clients are highly motivated to resolve. It's the kind of experience clients increasingly want

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How to Prepare for Insurance Company Treatment Reviews

Tips for Proving Your Therapy is Medically Necessary

Barbara Griswold

While treatment review has always been a part of insurance reimbursement, therapists in the last few years have reported an increase in such phone calls from insurance companies. But what’s the health plan looking for when reviewing for medical necessity? What does the language of medical necessity sound like, and how can you learn to speak it fluently? Here are a few tips.

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How to Market Your Therapy Practice Online

Attracting Therapy Clients Through Web Sites, Blogs, and Locator Services

Casey Truffo

As a practice-building coach for the last seven years, I've met a lot of therapists who are working hard to implement marketing strategies that just don't work in today's therapy environment, although they worked well in the past. So what's changed? One word: the Internet. If the Internet continues to grow in importance as a communication and information medium, as it almost certainly will, it'll increasingly be the most effective way for you to attract clients. So how do you create a web presence? Here are a few possibilities.

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Assessing the State of Psychotherapy

Is Today's Therapy Losing Out to Science and Psychopharmacology?

Mary Sykes Wylie

The bad news was made official in 2010, though everybody in the head-shrink business had long suspected as much: psychotherapy was in decline, or even in freefall. You might think this trend represents people’s preferences for the quick fix of a pill, rather than a slog through talk therapy, but you’d be wrong: surveys have consistently shown that depressed and/or anxious people and their families would rather talk to a real, live, human therapist than fill a prescription. So in what appears to be the twilight of the psychopharm gods, why aren’t therapy practitioners rising up, throwing off their chains, and reconquering lost mental health territory?

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A Business Plan for Growing Your Therapy Practice

Entrepreneurial and Advertising Tips for the Psychotherapist

Joe Bavonese

I've read that you have to spend money to make money. But I'm not Donald Trump: I'm just a good clinician. Why isn't that enough? Why do I have to spend more money? Didn't I spend enough in graduate school? It seems crazy to have gone through all those years of training only to end up here: scared, risk averse, confused, and unsure what to do next to grow my practice. But if you're serious about being successful in your private practice and helping more people, investing money and time will reward you handsomely for the rest of your career.

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