Augment Your Practice by Publishing: What Authors of the Best Self-Help Books Already Know

How Authors of Self-Help Books in Psychotherapy Utilize the Multiple Streams of Income for Therapists Business Model

Casey Truffo

Josue Maymi, Esther Kane, Belleruth Naparstek, and Bill O’Hanlon—these are just a few of the many therapists from around the world who’re implementing the Multiple Streams of Income for Therapists model. They’ve also authored some of the best self-help books, guided-imageries, and audio recordings in our field.

Maymi, a therapist in Houston, created some small booklets with advice on various topics focusing on the problems of couples in relationships. One booklet—Ten Qualities You Want in a Friend, Lover, Employee & Business Partner and Twenty-One That You Don’t Want—is both playful and insightful.

Kane, a counselor in British Columbia, Canada, offers books on relationships for women. She focuses on women with eating disorders and has created six audio recordings that can be purchased and downloaded from her site.

Naparstek, a licensed social worker in Cleveland, is the author of Invisible Heroes: Survivors of Trauma & How They Heal. In 1988, to meet the needs of a client who was undergoing chemotherapy, she made a guided-imagery tape. The tape was a hit. Naparstek and a business partner persuaded Time Warner to produce the tapes. Since then they’ve created a website that hosts research and practice articles and offers scores of tapes, CDs, videos, and software.

Last, O’Hanlon, author of over 29 books, offers dozens of free and fee-based information via websites, podcasts, blogs, web-based courses, teleclasses, and audio and video programs.

Each of the people highlighted above have highly successful businesses today, but they all started with that first product. You don’t have to be a Dr. Phil or John Gray to do what they did. It just takes the courage to take the first step, to look at a potential market audience and ask, “What do I most want to share with them?”

Topic: Business of Therapy | Trauma

Tags: counselor | eating disorder | eating disorders | licensed social worker | multiple streams of income | pink spoon marketing | psychotherapy marketing | self help books | social work | social worker | survivors | therapist | therapists | therapy business

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1 Comment

Monday, March 24, 2014 3:25:34 PM | posted by Carole Danis
This is informative. I am also aware the coaching field has been using this model of multiple streams of income for sometime with great success. Glad to see it is entering the field of therapy.