Coaching with Feeling

Jeff Auerbach on the Key Differences Between Therapy and Coaching

Rich Simon

Therapy and coaching have a lot of common ground, a fact that partially accounts for why many therapists are looking to expand or refocus their careers with coaching. With a host of transferrable skills—including high standards of accountability, honed listening abilities, and focusing on clients’ strengths—experienced therapists are in a good position to make the shift from clinical work to coaching.

However, the therapist-turned-coach must also learn new ways of communicating with clients that move beyond the usual expert stance of therapy. According to Jeff Auerbach—author of Personal and Executive Coaching: The Complete Guide for Mental Health Professionals—therapists and coaches may encounter the same types of clients, scenarios, and feeling states, but need to approach them in completely different ways.

Watch this clip from our Expand Your Practice: New Opportunities in Today’s Mental Health Marketplace webcast series to see Jeff demonstrates the key differences between how therapists and coaches work with emotion.


This is just one of the aspects of coaching that Jeff will discuss in our webcast series.

Expand Your Practice:
New Opportunities in Today’s Mental Health Marketplace
Click here for full course details


Here’s a preview of what each session in this series offers you:

  • Lynn Grodzki on The Future of Private Practice
    Update your vision of how to build and maintain a successful 21st century practice.

  • Joe Bavonese on Branding Your Practice
    Explore how the internet and social media can enable you to attract more clients and achieve more business success.

  • Casey Truffo on Creating Multiple Streams of Income
    Expand your vision of how to increase your income and deliver your therapeutic services using the principles of “pink spoon” marketing.

  • Nicholas Cummings on Integrated Behaviorial Healthcare and You
    Get an overview of the professional and economic factors shaping the future of private practice and the new career opportunities emerging for therapists.

  • Jeff Auerbach on Coaching for Mental Health Professionals
    Discover the opportunities, skills, and knowledge needed to transition into the emerging professional specialty of coaching.

  • DeeAnna Nagel on Therapy’s Digital Future
    Survey the rapidly growing range of technology-delivered alternatives to face-to-face therapy and what they might mean for your professional future.


Expand Your Practice:
New Opportunities in Today’s Mental Health Marketplace
Click here for full course details

Topic: Professional Development

Tags: branding your practice | coaching | emotion | expand your practice | Joe Bavonese | Lynn Grodzki | mental health | mental health professionals | multiple streams of income | professional coaching | success | technology | therapist | therapists | therapists as coaches | therapy | therapy coaching

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