Three Steps to Diversify Your Practice

Casey Truffo on Smart and Effective Practice Building

Rich Simon

Falling into the groove of running an established and successful-enough private practice can lull therapists into a false sense of security. That’s why taking the next step—expanding your practice even further so that it better serves both you and your clients—is so daunting. Breaking away from the relative safety of routine clinical practice to try out new products and service offerings means time, effort, and risk.

Take it from Casey Truffo, who went from struggling to get her practice off the ground to founding the International Therapist Leadership Institute. As a therapist who teaches other therapists how to build their practices, Casey understands that there’s no one-size-fits-all approach to implementing new ideas. That’s why she encourages therapists to use beta-testing—trying things out on a small scale before offering them to all your clients.

In this clip from our webcast series Expand Your Practice: New Opportunities in Today’s Mental Health Marketplace, Casey shares her manageable three-step process for adding new offerings to a growing private practice.


This is just one of the strategies for practice building that Casey will discuss in our webcast series.

Expand Your Practice:
New Opportunities in Today’s Mental Health Marketplace
Click here for full course details


Here’s a preview of what each session in this series offers you:

  • Lynn Grodzki on The Future of Private Practice
    Update your vision of how to build and maintain a successful 21st century practice.

  • Joe Bavonese on Branding Your Practice
    Explore how the internet and social media can enable you to attract more clients and achieve more business success.

  • Casey Truffo on Creating Multiple Streams of Income
    Expand your vision of how to increase your income and deliver your therapeutic services using the principles of “pink spoon” marketing.

  • Nicholas Cummings on Integrated Behaviorial Healthcare and You
    Get an overview of the professional and economic factors shaping the future of private practice and the new career opportunities emerging for therapists.

  • Jeff Auerbach on Coaching for Mental Health Professionals
    Discover the opportunities, skills, and knowledge needed to transition into the emerging professional specialty of coaching.

  • DeeAnna Nagel on Therapy’s Digital Future
    Survey the rapidly growing range of technology-delivered alternatives to face-to-face therapy and what they might mean for your professional future.


Expand Your Practice:
New Opportunities in Today’s Mental Health Marketplace
Click here for full course details

Topic: Professional Development

Tags: branding your practice | coaching | expand your practice | Joe Bavonese | Lynn Grodzki | mental health | mental health professionals | multiple streams of income | pink spoon marketing | practice building | practices | success | technology | therapist | therapists | therapy

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