Talk Like a Therapist—Even from the Podium

Lynn Grodzki on Attracting New Clients by Being Ourselves

Rich Simon

At first glance, talking to clients in our offices and giving presentations to the general public seem like they require us to take on very different roles. In the consulting room, we’re therapists—challenging, asking questions, and encouraging clients to seek out answers for themselves. On stage, we’re experts dispensing information to a receptive audience.

The problem with this role switch, according to Crisis-Proof Your Practice author Lynn Grodzki, is that giving talks as an expert isn’t a very good way to get clients. Instead, we should stay in the therapist role on stage, leaving audience members with more questions than they arrived with by the time the talk is over.

Watch the clip below from Lynn’s session in our webcast series, Expand Your Practice: New Opportunities in Today’s Mental Health Marketplace, to hear her explain why sticking to the therapist role during talks gives audience members a reason to follow up and schedule sessions.

This is just one of the strategies for attracting new clients that Lynn discusses in our webcast series.

Expand Your Practice:
New Opportunities in Today’s Mental Health Marketplace
Click here for full course details

Here’s a preview of what each session in this series offers you:

  • Lynn Grodzki on The Future of Private Practice
    Update your vision of how to build and maintain a successful 21st century practice.

  • Joe Bavonese on Branding Your Practice
    Explore how the internet and social media can enable you to attract more clients and achieve more business success.

  • Casey Truffo on Creating Multiple Streams of Income
    Expand your vision of how to increase your income and deliver your therapeutic services using the principles of “pink spoon” marketing.

  • Nicholas Cummings on Integrated Behaviorial Healthcare and You
    Get an overview of the professional and economic factors shaping the future of private practice and the new career opportunities emerging for therapists.

  • Jeff Auerbach on Coaching for Mental Health Professionals
    Discover the opportunities, skills, and knowledge needed to transition into the emerging professional specialty of coaching.

  • DeeAnna Nagel on Therapy’s Digital Future
    Survey the rapidly growing range of technology-delivered alternatives to face-to-face therapy and what they might mean for your professional future.

Expand Your Practice:
New Opportunities in Today’s Mental Health Marketplace
Click here for full course details

Topic: Professional Development

Tags: branding your practice | building a private practice | coaching | expand your practice | Joe Bavonese | Lynn Grodzki | mental health | mental health professionals | multiple streams of income | pink spoon marketing | private practice marketing | success | talking | technology | therapist | therapists | therapy

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