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Is Podcasting the Next Frontier of Therapy Marketing?

The Three Things Successful Mental Health Podcasts Have in Common

Chris Lyford • 12/25/2018 • No Comments

By Chris Lyford - The last 15 years has witnessed the meteoric rise of podcasts as a new means of educating, entertaining, and marketing. But while the podcast may be over a decade old, it shows no sign of slowing down, and experts say there’s a piece of the pie for everyone.

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Giving the Perfect Workshop

Those Who Do It Well Keep This One Principle in Mind

David Wexler • 8/19/2018 • 2 Comments

By David Wexler - I’ve spoken at more than a thousand conferences, and over the years, I’ve learned a lot about what works for speakers and what doesn’t, as well as how best to design an engaging professional workshop. Here’s what I’ve found.

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Finding (and Marketing) Your Therapy Passion

3 Ways to Define Your Niche and Clarify Your Practice

Dick Anderson • 6/27/2017 • 1 Comment

By Dick Anderson - Defining your niche is an essential exercise for everyone, novice or experienced, who intends to market a product or service. Ironically, most of us haven't been encouraged to think through what makes us unique in our profession. Here are three suggestions to keep in mind when considering what's special about you and your services.

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New Choices for New Times

Giving Our Field a Boost

William Doherty • 2/23/2016 • 1 Comment

By William Doherty - Lately, psychotherapy seems to be suffering the same fate as many other professions that have declined in their cultural support and public clout. A big part of our problem is that our clinical models have assumed a level of universal truth about human functioning that transcends culture and history, but when the culture changes, then the model becomes outdated. What to do? Here’s a road map to a future of relevance.

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Augment Your Practice by Publishing: What Authors of the Best Self-Help Books Already Know

How Authors of Self-Help Books in Psychotherapy Utilize the Multiple Streams of Income for Therapists Business Model

Casey Truffo • 12/19/2013 • 2 Comments

Josue Maymi, Esther Kane, Belleruth Naparstek, and Bill O’Hanlon—these are just a few of the many therapists from around the world who’re implementing the Multiple Streams of Income for Therapists model.

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The Selling of Psychotherapy

Rich Simon • 9/8/2013 • 1 Comment

Therapist and business coach Lynn Grodzki provides an eye-opening road-map to both the shift in clients’ attitude and how we as therapists can most productively respond to it.

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