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The Gladwell Phenomenon

Therapists Say Fellow Clinicians Can Take a Page from Malcom Gladwell's Approach to Marketing

Lauren Dockett • 1/3/2019 • 1 Comment

By Lauren Dockett - Even if you’re not one of the millions who’ve cracked his books, read his articles, or listened to his talks, you’re still probably aware of Malcolm Gladwell as someone who’s carved out a distinctive cultural niche. Therapists say fellow clinicians interested in reaching a wide readership can take a page from Gladwell’s practice for understanding the marketplace for ideas.

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Is Podcasting the Next Frontier of Therapy Marketing?

The Three Things Successful Mental Health Podcasts Have in Common

Chris Lyford • 12/25/2018 • No Comments

By Chris Lyford - The last 15 years has witnessed the meteoric rise of podcasts as a new means of educating, entertaining, and marketing. But while the podcast may be over a decade old, it shows no sign of slowing down, and experts say there’s a piece of the pie for everyone.

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Adjusting to Therapy's Changing Landscape

Assessing Our Values in an Age of Therapeutic Quick Fixes

Jeffrey Kottler • 10/25/2018 • 1 Comment

By Jeffrey Kottler - Ultimately, there have been some huge seismic waves that have shaken our profession to its core, many of which present new challenges and a changing landscape that bears little resemblance to what may have once been expected.

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VIDEO: What Keeps Clients Coming Back?

The Power of Transparency

Lynn Grodzki • 10/17/2018 • 1 Comment

What keeps clients coming back? Lynn Grodzki—psychotherapist, business coach, and author—encourages therapists to be proactive in helping clients understand what to expect from the therapy process. This might seem simple, but it requires clear communication at two critical junctures.

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Giving the Perfect Workshop

Those Who Do It Well Keep This One Principle in Mind

David Wexler • 8/19/2018 • 2 Comments

By David Wexler - I’ve spoken at more than a thousand conferences, and over the years, I’ve learned a lot about what works for speakers and what doesn’t, as well as how best to design an engaging professional workshop. Here’s what I’ve found.

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The Art of "Selling" Therapy

Six Steps for Winning Over New Clients

Robert Taibbi • 8/17/2018 • 1 Comment

By Robert Taibbi - However we may resist the idea, we’re in the therapy business, and the reality is that our initial contact with clients represents the same challenge faced by salespeople seeking to turn shoppers into satisfied customers. Our job isn’t to make people buy things they don’t need, but to assess people’s needs and show them the match with what they have to offer.

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Reclaiming Therapeutic Excellence

The Crucial Ingredients May Surprise You

Mark Hubble, Scott Miller • 7/21/2018 • No Comments

By Scott Miller and Mark Hubble - Working harder isn't about filling the week with additional hours on the job. Reaching the top requires hard work of an entirely different order: consistently and consciously pushing to reach objectives just beyond one’s level of proficiency. Because of the human tendency to underplay our shortcomings, measurement and feedback are vital

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Is Sport Psychology a New Clinical Direction For You?

An Opportunity to Expand Your Practice

Mitchell Greene • 10/27/2017 • No Comments

By Mitchell Greene - There are plenty of similarities between my clinical and sport psychology work. Like any group, however, athletes have their own lingo, culture, rituals, and lifestyle. Understanding the ins and outs of them can give you a leg up on establishing rapport, trust, and mutual understanding.

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Finding (and Marketing) Your Therapy Passion

3 Ways to Define Your Niche and Clarify Your Practice

Dick Anderson • 6/27/2017 • 1 Comment

By Dick Anderson - Defining your niche is an essential exercise for everyone, novice or experienced, who intends to market a product or service. Ironically, most of us haven't been encouraged to think through what makes us unique in our profession. Here are three suggestions to keep in mind when considering what's special about you and your services.

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VIDEO: What Therapy and Surgery Have in Common

Bill Doherty on Crafting the Right Language for the Right Therapy Outcome

William Doherty • 5/31/2017 • No Comments

Choosing the right words to open and close therapy sessions is one of the most important skills a clinician can master. But very few of us were taught how to do it. In this video clip, Bill Doherty explains how to jump start therapy from the very first minute of the very first session.

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