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Reclaiming Therapeutic Excellence

The Crucial Ingredients May Surprise You

Mark Hubble, Scott Miller

By Scott Miller and Mark Hubble - Working harder isn't about filling the week with additional hours on the job. Reaching the top requires hard work of an entirely different order: consistently and consciously pushing to reach objectives just beyond one’s level of proficiency. Because of the human tendency to underplay our shortcomings, measurement and feedback are vital

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Finding (and Marketing) Your Therapy Passion

3 Ways to Define Your Niche and Clarify Your Practice

Dick Anderson

By Dick Anderson - Defining your niche is an essential exercise for everyone, novice or experienced, who intends to market a product or service. Ironically, most of us haven't been encouraged to think through what makes us unique in our profession. Here are three suggestions to keep in mind when considering what's special about you and your services.

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Proven Strategies for Branding Your Therapy Practice

Concrete Steps for Growing and Managing Finances and Clients

Joe Bavonese

For therapists, traditional ways of getting the word out---a discrete ad here, a few hints to colleagues there, even a fancy website---just won’t cut it anymore. In a sound-bite-saturated world of information overload, having a brand that stands out is the only way to attract potential clients.

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How Do You Brand Yourself as a Therapist?

Learning What Campbell’s Soup and Dr. Phil Already Know

Rich Simon

To many of us, the thought of promoting ourselves and our practice seems crass, undignified, and, perhaps, a tad narcissistic. But before we throw our hands up, Joe Bavonese advises us take a breath and consider what branding really means.

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Coaching with Feeling

Jeff Auerbach on the Key Differences Between Therapy and Coaching

Rich Simon

Therapy and coaching have a lot of common ground, a fact that partially accounts for why many therapists are looking to expand or refocus their careers with coaching.

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Three Steps to Diversify Your Practice

Casey Truffo on Smart and Effective Practice Building

Rich Simon

Falling into the groove of running an established and successful-enough private practice can lull therapists into a false sense of security.

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The Question Every Therapist’s Website Should Answer

Joe Bavonese on Getting—and Keeping—Potential Clients’ Attention on the Web

Rich Simon

Simply having a website is only the first step in attracting new clients; you need to make sure they actually stick around to set up their first consultation.

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Talk Like a Therapist—Even from the Podium

Lynn Grodzki on Attracting New Clients by Being Ourselves

Rich Simon

At first glance, talking to clients in our offices and giving presentations to the general public seem like they require us to take on very different roles.

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