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Proven Strategies for Branding Your Therapy Practice

Concrete Steps for Growing and Managing Finances and Clients

Joe Bavonese

For therapists, traditional ways of getting the word out---a discrete ad here, a few hints to colleagues there, even a fancy website---just won’t cut it anymore. In a sound-bite-saturated world of information overload, having a brand that stands out is the only way to attract potential clients.

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VIDEO: Four Steps To Get Potential Clients To Contact You Now

Joe Bavonese on how to make your website a magnet for new clients

Joe Bavonese

What if you could immediately to make your website more compelling and more effective in helping potential clients connect with you? Joe Bavonese, marketing communications expert, the first thing prospective clients want to know when they visit your website is "Can you help me with my problem?" Check out this quick video, where Joe shares a simple 4-step formula that answers that all-important first question right away, and gives people additional concrete reasons to contact you now.

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A Business Plan for Growing Your Therapy Practice

Entrepreneurial and Advertising Tips for the Psychotherapist

Joe Bavonese

I've read that you have to spend money to make money. But I'm not Donald Trump: I'm just a good clinician. Why isn't that enough? Why do I have to spend more money? Didn't I spend enough in graduate school? It seems crazy to have gone through all those years of training only to end up here: scared, risk averse, confused, and unsure what to do next to grow my practice. But if you're serious about being successful in your private practice and helping more people, investing money and time will reward you handsomely for the rest of your career.

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How Do You Brand Yourself as a Therapist?

Learning What Campbell’s Soup and Dr. Phil Already Know

Rich Simon

To many of us, the thought of promoting ourselves and our practice seems crass, undignified, and, perhaps, a tad narcissistic. But before we throw our hands up, Joe Bavonese advises us take a breath and consider what branding really means.

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Coaching with Feeling

Jeff Auerbach on the Key Differences Between Therapy and Coaching

Rich Simon

Therapy and coaching have a lot of common ground, a fact that partially accounts for why many therapists are looking to expand or refocus their careers with coaching.

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Three Steps to Diversify Your Practice

Casey Truffo on Smart and Effective Practice Building

Rich Simon

Falling into the groove of running an established and successful-enough private practice can lull therapists into a false sense of security.

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The Question Every Therapist’s Website Should Answer

Joe Bavonese on Getting—and Keeping—Potential Clients’ Attention on the Web

Rich Simon

Simply having a website is only the first step in attracting new clients; you need to make sure they actually stick around to set up their first consultation.

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Talk Like a Therapist—Even from the Podium

Lynn Grodzki on Attracting New Clients by Being Ourselves

Rich Simon

At first glance, talking to clients in our offices and giving presentations to the general public seem like they require us to take on very different roles.

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