Concrete Steps for Growing and Managing Finances and Clients
For therapists, traditional ways of getting the word out---a discrete ad here, a few hints to colleagues there, even a fancy website---just won’t cut it anymore. In a sound-bite-saturated world of information overload, having a brand that stands out is the only way to attract potential clients.
Joe Bavonese on how to make your website a magnet for new clients
What if you could immediately to make your website more compelling and more effective in helping potential clients connect with you? Joe Bavonese, marketing communications expert, the first thing prospective clients want to know when they visit your website is "Can you help me with my problem?" Check out this quick video, where Joe shares a simple 4-step formula that answers that all-important first question right away, and gives people additional concrete reasons to contact you now.
Entrepreneurial and Advertising Tips for the Psychotherapist
I've read that you have to spend money to make money. But I'm not Donald Trump: I'm just a good clinician. Why isn't that enough? Why do I have to spend more money? Didn't I spend enough in graduate school? It seems crazy to have gone through all those years of training only to end up here: scared, risk averse, confused, and unsure what to do next to grow my practice. But if you're serious about being successful in your private practice and helping more people, investing money and time will reward you handsomely for the rest of your career.
The Challenge of Becoming the Boss: How to Make a Group Practice Work
Making a group practice work means taking on the challenge of becoming a boss.
What Campbell’s and Dr. Phil Know
For therapists, traditional ways of getting the word out—an ad here, a few hints to colleagues there, even a fancy website—just won’t cut it anymore. In a world of information overload, having a brand that stands out is the only way to attract clients.
The Latest Advances in Marketing Your Practice: The SoLoMo Revolution
The SoLoMo revolution is transforming the way therapists can generate client referrals on the Internet.
Facebook and Your Practice: Developing your social-networking savvy
More than a time-consuming diversion, Facebook can play a central role in marketing your practice.
An effective website is the key to generating referrals. Here's everything you need to know about not only increasing traffic to your site, but also converting those visitors into clients.
Investing for Success in Your Therapy Business
A practical guide for getting past the common fear of spending money to increase your referrals and grow your practice.