The way we automatically think of building and maintaining a therapy practice may no longer be an economically viable way of sustaining ourselves. Today, those seeking psychological help today don't think of themselves as patients, or even clients, as much as they consider themselves consumers or customers. They want to be served what they want, on their terms. They're less interested in an intense, open-ended relationship with a highly trained stranger than with a practical, appealing, and reasonably priced product, one that'll provide some short-term relief and maybe a little long-term wisdom.

With some clients, issues, or circumstances, an hour is not quite enough time to dig in. That’s why it’s great to have an “Intensive Option.” Think of the “Intensive Option” as a 3-hour mini-retreat providing focused attention on issues your clients are highly motivated to resolve. It's the kind of experience clients increasingly want

As a practice-building coach for the last seven years, I've met a lot of therapists who are working hard to implement marketing strategies that just don't work in today's therapy environment, although they worked well in the past. So what's changed? One word: the Internet. If the Internet continues to grow in importance as a communication and information medium, as it almost certainly will, it'll increasingly be the most effective way for you to attract clients. So how do you create a web presence? Here are a few possibilities.

I’m finding myself unable to take on more clients due to a full schedule, but I still want to grow my practice and finances. Would starting a group practice be a smart career move?

Making a group practice work means taking on the challenge of becoming a boss.

As a practice-building coach for the last seven years, I've met a lot of therapists who are working hard to implement marketing strategies that just don't work in today's therapy environment, although they worked well in the past. So what's changed? One word: the Internet. So how do you create a web presence? Here are a few possibilities.

Troubled by a lack of clients to fill private session hours, some psychotherapists are updating how they do one-on-one therapy to bring themselves more in line with what people want. They’re adding e-therapy, web chats, text exchanges, or email consultations.

Josue Maymi, Esther Kane, Belleruth Naparstek, and Bill O’Hanlon—these are just a few of the many therapists from around the world who’re implementing the Multiple Streams of Income for Therapists model.

The old face-to-face service model for our practices is no longer in sync with social and cultural shifts. It's time to refocus on how to serve our clients better while we ensure our own economic survival.

The internet can be a phenomenal tool for marketing all types of practices in every part of the country. Even Luddites are finding that internet marketing can be fun!