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By Rich Simon As therapists, many of us practice in two different worlds. In the first, we see polite, well-behaved, articulate clients with solid values. They engage fully in therapy, talk cogently about their problems, listen attentively to our responses, make reasonably good-faith efforts to follow our suggestions, and sooner or later get better. No wonder we genuinely like these people! yet far too many practitioners have struggled to build a website, only to find that few people visit it. In this workshop, we’ll cover the key elements you need on your website to attract an audience of people who want to follow your work. You’ll learn how to promote your ideas and increase your influence via Web 2.0, how to use a relationship marketing approach to connect with your audience, and how to generate additional sources of income without seeing more clients. You’ll discover how to write captivating blogs, persuasively offer your services, and develop and organize e-mail lists. You’ll find out how you can build an online audience for your services, establish a professional legacy, earn a handsome income, and have more time off--all without advanced technical skills. Note: this workshop doesn’t qualify for continuing education for psychologists.
Ruth Buczynski, Ph.D, the cofounder and president of The National Institute for the Clinical Application of Behavioral Medicine, has introduced innovative training and professional development programs to thousands of health and mental health care practitioners throughout the world.