621 Marketing Your Practice

Gail GuttmanEvan LeepsonGail Guttman & Evan Leepson • Sunday All Day
If you worry about the size of your caseload, where your next referral will come from, or how to market your practice effectively, this workshop is for you. We’ll start with the basics: using your own specialty, we’ll help you confront any inner obstacles you may have to promoting yourself. We’ll walk you through how to build a personalized, targeted list of potential referral sources and teach you specific strategies for reaching out to them—and following up. You’ll get up-to-date information on the most effective ways to use technology to reach potential clients. You’ll learn how to measure the effectiveness of your marketing efforts, and how to tweak and improve them. When we’re done, you’ll have an action plan for marketing your practice, and will know how to continue to updating and developing it. Note: This workshop doesn’t qualify for continuing education for psychologists.

Gail Guttman, L.C.S.W., who’s has been in practice for over 30 years, specializes in couples and sex therapy. She facilitates workshops in developing the business of private practice with Evan Leepson.

Evan Leepson, M.S.W., M.B.A., develops business, marketing, and strategic plans for service professionals and group psychotherapy practices, in addition to presenting business-development workshops.

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