Secrets of an Effective Website - Page 3

 

After you've submitted your site to Google and Yahoo local, you want your website to pop up near the top of the search engine, so people won't have to scroll down, site after site, page after page, before they see you. How to you arrange this?

1. Submit your site to other key directories. Online directories such as InfoUSA (www.infousa.com), ZoomInfo (www.zoominfo.com), and DMOZ (www.dmoz.org) are often used as seed directories for local search engines, and you should submit your site to each of them.

2. List your site on therapist-referral sites, such as Psychology Today, Good Therapy, and Network Therapy. These sites are good places to get your website listed, since they're often set up to show your profile near the top of the first page of Google and Yahoo. Listing your website in your profile takes the visitor away from the numerous other therapist profiles to your site.

3. Get other websites to link to your site. The founders of Google—Ph.D. students at the time they started their project—knew that the most frequently cited references in academic papers tend to be the most important works in any field, and they applied this concept to web searches. Google's search algorithms strongly favor websites that are listed most frequently on other sites. So the more frequently your site is listed on other sites, the higher up (and sooner) it'll appear in the main search-engine results pages. The sites listed in #1 and #2 above are good examples of sites to get listed on.

4. Create a profile on the top social networking sites. These aren't just for kids anymore! Creating a free profile, with your website included, on Facebook (www.facebook.com) and LinkedIn (www.
linkedin.com) can help expand your online presence.

5. Experiment with pay-per-click advertising. In this unique form of advertising, you only pay the search engines when someone clicks on your ad, which shows up in the right column of the search-engine results page for a given keyword as a "sponsored link." The click takes the viewer to a specific page (called a "landing page") on your website. The fastest way to increase visitors to your site is to use pay-per-click advertising services such as Google AdWords (adwords.google.com) and Yahoo Search Marketing (searchmarket
ing.yahoo.com).

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