Pink-Spoon Marketing - Page 6

 

Now, having plunked down the money for the e-book or taken the one-hour teleseminar, she may feel she knows, likes, and trusts you well enough to wade even deeper into the help you have to offer. At level three, she's moved past the taste-testing phase and is ready
to spend "thinking money" (she'll think about the purchase before making it) for a $100 CD/DVD set, a $125 half-day workshop, or a $175 six-week e-course.

At the fourth level, $200 to $500, the customer will be ready to spring for your big-ticket items, such as a workbook, six CDs, and follow-up calls. She's reached what we call the "sweet spot," the point at which she feels connected to you and your message and regards you as someone who can help her. Or you could team up with a partner and create a full-day workshop. One of you could work with the children and one could work with the parents. This could be marketed locally and on your website. Then you could take the handouts and exercises and create a workbook. Add a lecture on a CD and you have a product to sell online.

Finally, we reach the heights of level five, at which you offer your most valuable commodity: your time. Counseling, coaching, consulting, speaking, and training are usually offered at this level, and people are willing to spend $500 an hour or even $2,000 to $5,000 a day or much more to work with you one-to-one. Because you've taken the time to cultivate a strong relationship through the funnel of products you developed, there are multiple possibilities to offer.

In an almost underground manner, some therapists around the world are implementing this Multiple Streams of Income for Therapists model. Some are just getting started and some have been doing it for years. Let's take a look at a few of them.

Josue Maymi, a therapist in Houston, has been practicing since 1993. He decided that he'd like to create some small booklets with advice on various topics, and has focused on the problems of couples in relationships. He's written a playful yet insightful booklet, Ten Qualities You Want in a Friend, Lover, Employee & Business Partner and Twenty-One That You Don't Want, which he sells on his website, www.menarestupidwomenarecrazy.com. "I have a lot more ideas for products," he said. "This is very exciting to see how I can sell information products on my website and help a lot of people that might not even be in my area."

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