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How to Develop a Money Mindset - Page 5

Two wonderful benefits have accrued from this growth. First, I've rediscovered the joy of doing therapy, now that I no longer have any concerns about where my clients will come from. I'm free to practice more creatively. I vary the length of my sessions to accommodate my clients' needs. Some clients request 90- or 120-minute sessions, and I can be flexible with my time because I know I can fill up every session I want. I've gotten off of all but one managed-care panel. I have fun doing things I've always wanted to do with my clients—more Gestalt therapy, teaching mindfulness meditation, and rapid symptom relief methods, such as the Emotional Freedom Technique (EFT). I love going to work every day. Second, I can spend more time at home. The added income has allowed me to set up a solid retirement account and college funds for all three kids, buy a vacation house, and take the family on four vacations a year.

I had to work through a lot of resistance and worry about spending money to get to this point. When I got home from my seminar with Jay Abraham, I was filled with exciting ideas about how to increase my practice, but I was terrified about implementing them. They all required spending money, but with the twins' birth looming and my wife's income sure to go down, I was loath to spend a penny. The more I thought about it, the more I realized that my life and my practice were stuck, and that to deny that fact was to rob my family of the future we all deserved. I needed to take a leap of faith, but my feet were stuck firmly to the ground. I reentered therapy. I meditated every day. The turning point, though, was a casual glance at the famous Anais Nin quote: "And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom." That hit me between the eyes, and I got moving the next day.

I began by designing display ads for use in local papers, using the advertising principles I'd learned from Jay Abraham. I cringed when I wrote the checks (the ads costs between $300 and $500 per month), but when my practice increased 30 percent in four months, I was hooked. It was working! I realized that the only security in this field comes from diversifying referral sources and service offerings—to insure that you have a steady flow of clients, that they have many entry points to your services, and that they have a range of service possibilities to choose from. For instance, they may become individual therapy clients, then take a workshop, then attend a group, and then buy a book or DVD of one of your lectures. They may have testing first and then therapy, or therapy first and then testing. So I plowed forward, one step at a time, trying out many new things, discarding the failures, and expanding upon the successes. When the fear became too great, I'd meditate and consciously connect with the aliveness that was present beneath the fear. I used my cognitive therapy training to separate my rational and ever-present irrational thoughts.

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