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Popular Topics : The Business of Therapy

The Business of Therapy

Harnessing the Winds of Change: It’s Time to Reinvent Private Practice
By Lynn Grodzki
July/August 2007

How to Develop a Money Mindset: Investing for Success in Your Practice
By Joe Bavonese
July/August 2007

Beyond Technophobia: Using the Internet to Grow Your Practice
By Casey Truffo
July/August 2007

Our Businesses, Our Selves: Learning to Love the Entrepreneurial Side of Therapy
By Lynn Godzki
July/August 2003

Psychotherapy’s Soothsayer: Nick Cummings Foretells Your Future
By Richard Simon
July/August 2001

The Future of Psychotherapy: Beware the Siren Call of Integrated Care
By Barry Duncan
July/August 2001

The Bottom Line: A Fee Policy Can Clarify the Therapeutic Relationship
By Lynne Stevens
November/December 1998




Content Search Overview: Therapists, social workers, counselors and others found these articles helpful in learning more about the business aspects of therapy practices. People searching for information on the following terms and concepts found these articles helpful:

Private Practice
Managed Care
Utilization Review

Sample from: How To Develop A Money Mindset, by Joe Bavonese

I spend a lot of time during breaks informally talking with a funny, balding, fiftyish man named George, a high school dropout who's a chimney sweep in Washington, D.C. Sheepishly, I admit to him that my only association to chimney sweeps is Mary Poppins. But when he tells me he has six centers and an annual income of $2 million, I drop my prejudice against blue collar work and suddenly develop enormous respect for chimney sweeps. George asks me how I'm funding my practice and I tell him it's been profitable from day one, and that's how I've managed growth. He looks at me incredulously. "What? You can't possibly get where you say you want to go without funding!" I think of where I want to go—middle-class security for my family of five—and feel a lot less smug. It becomes obvious that in comparison to most small-business owners, we therapists are incredibly risk averse and well, cheap.

George urges me to get a "small" $100,000 business loan to fund a major expansion of my marketing efforts and hire additional staff. The thought of huge loan payments every month fills me with dread, and, seeing my expression, he laughs out loud, yelling above the din, "Hey Doc! Who's the psycho, you or me?"

From Psychotherapy Networker, July/August 2007


Sample from: Beyond Technophobia, by Casey Truffo

From grade-school students to my 80-year-old dad, everyone is searching the web these days. It's estimated that there are 500 million Google searches every day. More and more consumers are using the Internet to find products, services, and service providers. They're searching the web for counselors too. Yahoo gets about 150,000 search requests each month for marriage counseling. Judy Gifford, CEO of, an online therapist locator helping the public find counselors in their area, reports that her website had 4.5 million hits last year. I predict that, in the coming decade, online searches will be the primary way therapists attract clients.

When I explained this to Marla, she said "Technology! I don't know anything about computers and the Internet! My kids do, but I don't."

This is a common reaction. As therapists, we're comfortable in face-to-face interactions, and we've spent a lot of time mastering therapeutic theories and techniques. But our anxiety rises—if we don't go into full-blown panic mode—when we think of plunging into the world of electronic interactions. The idea is especially daunting for seasoned therapists, who've never had to market their practice before. I explained to Marla that she didn't have to learn everything in a day, and that some of it might be easier—and maybe even more fun—than she thought possible.

From Psychotherapy Networker, July/August 2007