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How to Help Learning Stick for Clients • What Can Neuroscience Tell Us About Psychotherapy?

PNSO13-5Salvador Minuchin on What Today's Missing Training Approaches Are Missing

By Mary Sykes Wylie and Salvador Minuchin

Trainees today are buried beneath textbooks on theory, bombarded by lectures on current research, and taught to be experts in a variety of methods. But where and when do they learn who they are and how to use their own selves in therapy?

PNSO13-4Expecting the Unexpected at PS 48

By Howard Honigsfeld

To work as a school social worker in the Bronx’s high-crime, low-income Hunt’s Point neighborhood is to become an expert at expecting the unexpected.

PNSO13-3What We Can Learn from Salespeople

By Robert Taibbi

What do you say to potential clients when they first call you or come in for a consultation? We may resist the idea, but in this initial phase, therapists face the same challenge as salespeople seeking to turn shoppers into satisfied customers.

PNSO13-2What Campbell’s and Dr. Phil Know

By Joe Bavonese

For therapists, traditional ways of getting the word out—an ad here, a few hints to colleagues there, even a fancy website—just won’t cut it anymore. In a world of information overload, having a brand that stands out is the only way to attract clients.

PNSO13-1

Yesterday’s Patients Are Today’s Educated Consumers

By Lynn Grodzki

The expectation of a full caseload of clients who don’t question the length or expense of treatment belongs to a former age. Like it or not, therapists who wish to stay in business need to understand the educated mental health consumers of today.

Keeping Private Practice Alive

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