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PNMA14-Current Issue Card

Keeping Private Practice Alive

PNSO13-1

Yesterday’s Patients Are Today’s Educated Consumers

By Lynn Grodzki

The expectation of a full caseload of clients who don’t question the length or expense of treatment belongs to a former age. Like it or not, therapists who wish to stay in business need to understand the educated mental health consumers of today.

PNSO13-2What Campbell’s and Dr. Phil Know

By Joe Bavonese

For therapists, traditional ways of getting the word out—an ad here, a few hints to colleagues there, even a fancy website—just won’t cut it anymore. In a world of information overload, having a brand that stands out is the only way to attract clients.