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Advertise (1)

Monday, 06 October 2008 08:32

Print Advertising

Written by Jason Rosenberg

 

Advertise with Excellence!

Psychotherapy Networker Magazine

 

Click here for Symposium related advertising

 

MAGAZINE ADVERTISING

The National Magazine Award-winning Psychotherapy Networker is psychotherapy's most honored publication. With a total readership of over 120,000 and more than 50,000 loyal subscribers, the bimonthly Networker is the low-cost, high-return ad opportunity for market-savvy advertisers.

Networker readers are highly educated, widely-read, computer-literate professionals who constantly seek to upgrade their knowledge and skills. They are remarkably responsive to Networker advertisers.

Still Your Most Competitive Display Advertising Rates

Four-Color Display Ads
  1x 3x 6x 9x 12x
Full Page $3,375 $3,205 $3,035 $2,870 $2,700
2/3 Page $2,960 $2,810 $2,665 $2,515 $2,370
Half Page $2,530 $2,405 $2,275 $2,150 $2,025
1/3 Page $1,875 $1,780 $1,690 $1,595 $1,500
1/6 Page $1,515 $1,440 $1,365 $1,290 $1,210
1/12 Page $1,205 $1,145 $1,085 $1,025 $965
Two-Color Display Ads
Full Page $2,820 $2,680 $2,540 $2,395 $2,255
2/3 Page $2,405 $2,285 $2,165 $2,045 $1,925
Half Page $2,075 $1,970 $1,870 $1,765 $1,660
1/3 Page $1,570 $1,490 $1,415 $1,335 $1,255
1/6 Page $1,210 $1,150 $1,090 $1,030 $970
1/12 Page $900 $855 $810 $765 $720
Black & White Display Ads
Full Page $2,555 $2,425 $2,300 $2,170 $2,045
2/3 Page $2,140 $2,035 $1,925 $1,820 $1,710
Half Page $1,835 $1,740 $1,650 $1,560 $1,470
1/3 Page $1,355 $1,285 $1,220 $1,150 $1,085
1/6 Page $995 $945 $895 $845 $795
1/12 Page $685 $650 $615 $580 $550
Special Positions
Page One
(right hand)
$3,780 $3,590 $3,400 $3,215 $3,025
Inside Front Cover $4,000 $3,800 $3,600 $3,400 $3,200
Inside Back Cover $3,780 $3,590 $3,400 $3,215 $3,025
Back Cover $4,220 $4,010 $3,800 $3,585 $3,375
Inserts and Cards: Prices upon request
Classifieds:
$19 per line (each line is approximately 30 characters, with a 3-line minimum).
Classified ads may be submitted by E-MAIL to ads@psychnetworker.org.


MECHANICAL REQUIREMENTS FOR DISPLAY ADS
(Trim Size: 8 3/8" x 10 7/8 ") --Add 1/8'' for Bleed
  Full Page 7 3/8" x 10"  
  Back Cover 7 3/8" x 10 "  
  2/3 Page 4 7/16" x 9 1/2"  
  1/2 Page 7 3/8" x 4 5/8"  
  1/3 Page SQUARE 4 7/16" x 4 5/8"  
  1/3 Page VERTICAL 2 1/8" x 9 1/2"  
  1/6 Page 2 1/8" x 4 5/8"  
  1/12 Page 2 1/8" x 2 1/4"  

We accept the following files: PDFs, TIFFs, JPGs, Adobe Illustrator Quark Xpress (for Mac)

Please include all fonts and images.

Images must be 300dpi.

Send your ad to: ads@psychnetworker.org

Please fax a copy of your ad for proofing Fax: (202) 537-8957

Prepress and design services offered. Billed according to ad size and complexity. Call for details.

 

HIGHLIGHT YOUR AD!

Research shows that adding color to your advertisement increases visibility by over 60%.

Spot color is only $265 extra for a PMS build or $515 extra for a PMS match; 4-color is $820 extra. Enhance your investment, increase the effectiveness of your advertising -- place spot color or 4-color in your ad!


Issue Date & Deadline
Issue Date Reservations Due Materials Due
January/February November 20 November 20
March/April January 20 January 20
May/June March 12 March 15
July/August May 12 May 15
September/October July 20 July 25
November/December September 20 September 20

 

CHOOSE THE AD SIZE BEST FOR YOU!

Trim Size: 8 3/8" x 10 7/8"



For further information
Contact Mike McKenna
(202) 885-5277 direct or (202) 537-8950, ext.207
Fax: (202) 537-6869
mmckenna@psychnetworker.org



PAYMENT TERMS

Choose MasterCard, VISA, American Express, Discover, check or money order. Payment must be received by deadline or a late fee of 1% every 30 days may be applied.

 

COPY and CONTRACT POLICY

1. The publisher reserves the right to reject any advertisements.

2. Payment is due at time of order, unless credit has been established. Terms for those with established credit: Net due with invoice.

3. No cancellations accepted after reservation closing date.

4. Rates are subject to change upon notice from the publisher.

5. The publisher reserves the right to charge advertiser any production costs due to failure to meet required specifications.

6. The publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, orders or copy instructions that conflict with set policies.

7. All advertising is published with the full understanding that the advertiser and agency assume full responsibility and liability for advertising submitted, printed or published.

8. The liability of the publisher for any error for which the publisher may be held legally responsible, including errors in the key numbers or type set by the publisher or failure to publish an ad will not exceed the cost of the space.

9. Publisher reserves the right to insert the word "advertisement" above or below any copy.

10. All positions are considered requests only, unless position premium charge is added.

11. Agency commission is 15% gross. "Agency" is recognized as an independent creative and billing service that acts on behalf of the advertiser. No in-house agencies are recognized.