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The Selling of Psychotherapy

Keeping Private Practice Alive

PNSO13-1

Yesterday’s Patients Are Today’s Educated Consumers

By Lynn Grodzki

The expectation of a full caseload of clients who don’t question the length or expense of treatment belongs to a former age. Like it or not, therapists who wish to stay in business need to understand the educated mental health consumers of today.

PNSO13-2What Campbell’s and Dr. Phil Know

By Joe Bavonese

For therapists, traditional ways of getting the word out—an ad here, a few hints to colleagues there, even a fancy website—just won’t cut it anymore. In a world of information overload, having a brand that stands out is the only way to attract clients.

PNSO13-3What We Can Learn from Salespeople

By Robert Taibbi

What do you say to potential clients when they first call you or come in for a consultation? We may resist the idea, but in this initial phase, therapists face the same challenge as salespeople seeking to turn shoppers into satisfied customers.

PNSO13-4Expecting the Unexpected at PS 48

By Howard Honigsfeld

To work as a school social worker in the Bronx’s high-crime, low-income Hunt’s Point neighborhood is to become an expert at expecting the unexpected.

PNSO13-5Salvador Minuchin on What Today's Missing Training Approaches Are Missing

By Mary Sykes Wylie and Salvador Minuchin

Trainees today are buried beneath textbooks on theory, bombarded by lectures on current research, and taught to be experts in a variety of methods. But where and when do they learn who they are and how to use their own selves in therapy?

How to Help Learning Stick for Clients • What Can Neuroscience Tell Us About Psychotherapy?

Talking on the Edge

Assessing the Risk of Suicide

Most clinicians already know the basic questions to ask about a client’s suicidality, but it’s important to go beyond a rote assessment to get a fuller picture of suicide risk.

Evoking the Inner Artist

How to Replace Pathology with Creativity

When clients feel blocked, therapists can help them tap their inner artist and view feelings of vulnerability, doubt, and fear as part of a creative, problem-solving process.

Wearing Your Heart on Your Face

The Polyvagal Circuit in the Consulting Room

Psychophysiologist Stephen Porges’s research on the polyvagal nervous system provides insight into the evolutionary roots of trauma and anxiety, and how therapists can effectively convey safety to clients.

The Pathologizing of Everyday Life

When Did Sadness Become a Disease?

One Nation Under Stress • How Everyone Became Depressed

The increasingly blurry distinction between normal and abnormal not only makes us easy targets for Big Pharma’s advertising, but also distracts us from the larger social and economic forces that shape our lives.

More More Time

Discovering the Endless Present

A new retiree discovers the elusive secret of the endless present.
September/October 2013 The Selling of Psychotherapy
What Are the Rules in Today's Market

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