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PNSO13Cover The Selling of Psychotherapy

What Are the Rules in Today's Market


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PNSO13-2What Campbell’s and Dr. Phil Know

By Joe Bavonese

For therapists, traditional ways of getting the word out—an ad here, a few hints to colleagues there, even a fancy website—just won’t cut it anymore. In a world of information overload, having a brand that stands out is the only way to attract clients.