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MQ Mar/Apr 2009

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In Search of a Safety Net

Helping Our Clients and Ourselves in the New Economy

 

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Easy Money

Maybe Our Parents Had it Right All Along

Fred Wistow • We’re living through a breathtaking realignment of our consciousness about money, no longer lulled by the ever-sweeter melodies played by the Pied Piper of our times—the Dow Jones Industrial Average. Our challenge now is to let go of the fairy tales of endless wealth that gave us such childish comfort.


To Buy or Not to Buy

You Can Never Get Enough of What You Don't Really Need

April Lane Benson • Now that we’ve been frightened into prudence, our shopping habits have become more deliberate and fraught with anxiety. But with this new economic pressure comes an opportunity to discover what we were really shopping for in the first place.


Recession-Proof Your Practice

Review, Recommit, Rebrand, Reinvest

Lynn Grodzki • How do you protect your private practice from declining, or even sinking, in a tough economic market? Some tips about being smart, staying calm, and keeping your head when everyone else seems to be losing theirs.


Pink-Spoon Marketing

A Model for the Therapy Practice of the Future

Casey Truffo • The old face-to-face service model for our practices is no longer in sync with social and cultural shifts. It’s time to refocus on how to serve our clients better while we ensure our own economic survival.


The Secrets of an Effective Website

Joe Bavonese • An effective website is the key to generating referrals. Here’s everything you need to know about not only increasing traffic to your site, but also converting those visitors into clients.


Stopping for Joshua Bell


Mary Pipher • We hunger for moments that are complete in themselves and stand apart from the habit-bound trance in which we live. Nothing is more important in our lives than discovering how to turn our minutes into moments.