Easy Money
Maybe Our Parents Had it Right All Along
Fred Wistow • We’re living through a breathtaking realignment of our consciousness about money, no longer lulled by the ever-sweeter melodies played by the Pied Piper of our times—the Dow Jones Industrial Average. Our challenge now is to let go of the fairy tales of endless wealth that gave us such childish comfort.
To Buy or Not to Buy
You Can Never Get Enough of What You Don't Really Need
April Lane Benson • Now that we’ve been frightened into prudence, our shopping habits have become more deliberate and fraught with anxiety. But with this new economic pressure comes an opportunity to discover what we were really shopping for in the first place.
Recession-Proof Your Practice
Review, Recommit, Rebrand, Reinvest
Lynn Grodzki • How do you protect your private practice from declining, or even sinking, in a tough economic market? Some tips about being smart, staying calm, and keeping your head when everyone else seems to be losing theirs.
Pink-Spoon Marketing
A Model for the Therapy Practice of the Future
Casey Truffo • The old face-to-face service model for our practices is no longer in sync with social and cultural shifts. It’s time to refocus on how to serve our clients better while we ensure our own economic survival.
The Secrets of an Effective Website
Joe Bavonese • An effective website is the key to generating referrals. Here’s everything you need to know about not only increasing traffic to your site, but also converting those visitors into clients.
Stopping for Joshua Bell
Mary Pipher • We hunger for moments that are complete in themselves and stand apart from the habit-bound trance in which we live. Nothing is more important in our lives than discovering how to turn our minutes into moments.




By Rich Simon As therapists, many of us practice in two different worlds. In the first, we see polite, well-behaved, articulate clients with solid values. They engage fully in therapy, talk cogently about their problems, listen attentively to our responses, make reasonably good-faith efforts to follow our suggestions, and sooner or later get better. No wonder we genuinely like these people!
By Rich Simon A thousand years ago, during the palmy days of generous insurance reimbursement, therapists could maintain the illusion that, since therapy was paid for by an unseen hidden hand, clinical practice was somehow untouched by the tacky subject of money. Even the style of therapy reflected this disjunction: 

