A707 The Therapy Practice of the Future

Traditionally, a therapist’s income has been limited by the number of available session hours. In this course, we’ll discuss how you can break free of this business model to increase your income, help more people, and recession-proof your practice by adding informational products and services to what you already offer clients. You’ll learn about the “Marketing Funnel” and how you can make more money by creating and offering products, such as CDs and workshops, and online services, such as membership programs.

Meet The Instructor

Casey Truffo, M.F.T., is the CEO and founder of the Therapist Leadership Institute and a marketing coach and owner of  HYPERLINK "http://www.beawealthytherapist.com" www.beawealthytherapist.com, where she offers free audios, articles, and teleclasses to help therapists market their private practices and enhance the lives, careers, and reputations. Her newest self-study course, available on the site, is “Pink Spoon Marketing for Therapists.”

Course Contents

Session 1: Building business credibility via your website (your ice-cream journey) • The Multiple Streams Product Funnel:  An Overview • What Is a Pink Spoon and What Makes One Great? • Key Step #1: Discover Your Niche Market • Key Step #2: Elicit the Problems

Session 2: Determine what to offer and how to create it • Key Step #3: Find the Solutions • Key Step #4: Choose Your Products and Your Packaging

Session 3: Learn how to get people to your website • Key Step #5: Generate Traffic with Integrity • Key Step #6: Continue to Convert Traffic into Prospects

Session 4: Moving beyond the basics • Key Step #7: Strengthen the Trust Relationship • Key Step #8: Pursue a Bold, Outrageous, Provocative Position in Your Niche Market • What Next? 90-Day Game Plan

Learning Objectives

1. Understand the concepts of Multiple Streams of Income.
2. Learn how to reach and help more people by creating and selling information products online.
3. Identify a niche and draft your first item (your pink spoon) to offer.
4. Understand the eight keys to building a generosity-based online business, starting with your own pink spoon